A Marketing Plan Essay Examples

Spree Golf Shop marketing plan

Situation analysis
The primary market segment or the target customers for the enterprise are individuals who visit the golf club facility. The majority of the customers are the elderly and middle-aged people who are great lovers of the sport who are at times joined by their families to cheer them. The facility faces completion from other two golf shops around the locality i.e. Fossil and Swatch golf shop. However, the golf shop is known for the provision of high-quality products at affordable prices, and it aims to increase the shops sale by $25, 000 in a two months period.

Objective

Increase golf shop sales by $25,000 in a two months period.
Marketing strategies
The following are the marketing strategies in consideration:
Product strategy- Spree shop offers high-quality products to its customers and looks forward to continuing doing this in a better way in an effort of increasing its sales. The shop wants to introduce a slogan “Go Play Outside” and has also researched for the most popular colors to be used for parking its items that its sells to its customers. This way the shop products will be unique, and it will help in marketing (Lehtinen, 2011).
Promotional strategy- The shop wants to improve its promotional strategy through enhancing communication with retailers and customers by introducing an online platform to communicate with its customers. This way it will be able to meet their needs and expectations. Moreover, the shop will be involved in providing rewards to its loyal customers and those who buy products greater than $200 in a single shopping. The shop looks forward to enhancing its public relations through engaging in programs such as the environmental program promoted by the golf club.
Pricing strategy- The shop aims at pricing it products with completion in mind. Therefore, it will sell its products at affordable prices to the customers that will offer a good value against competition (Constantinides, 2006).
Advertising strategy- The shop aim to enhance its advertising through social media channels that includes TV and radio advertisements, Internet advertising through the use of Facebook and Twitter platforms, as well as business daily’s and magazines. This way, it will be able to reach its target customers (Lehtinen, 2011).

Expected results and financial analysis

The shop expects to increase its sales by $25,000 in a two months period.
Contingency plan
If the sales are less than expected, the shop is prepared to add more on the marketing strategy to achieve its objectives.

Conclusion

The strongest part of the shops marketing mix will involve its pricing strategy, sales promotion, advertising, enhancing public relations as well as non-traditional marketing strategies such as organizing activities such as day hikes and bike rides.

References

Constantinides, E. (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal of Marketing Management. doi:10.1362/026725706776861190
Lehtinen, U. (2011). Combining mix and relationship marketing. The Marketing Review. doi:10.1362/146934711X589363