Activity Schedule: Report Example

For marketing purposes, 2015 will be divided into three quarters. This 3 quarters will contain the following seasons valentine (February), summer (June / July), and Christmas (December) seasons. The Christmas season is the largest of the three seasons. Therefore, new advertisements in men’s magazines will be placed in 0ctober 2015 in preparation for the Christmas season.
New lines will be launched for each new season starting with spring, summer, and winter. This will be in an effort to be able to meet customer needs and be in line with the rest of the global fashion industry.
The marketing plan will rely on three main marketing media. These include magazines, social media and branded contest.
Advertisements on magazines will be executed every month. During the three-collection launch seasons (February, June/July, and December) model pictorials for new collections will be placed on the front page of magazines. For the rest of the months products will be offered to celebrities who can wear them and create more publicity.
The magazines that have been identified for this marketing campaign are GQ and Esquire for the male magazine, on the other hand, Elle, and Vogue for the female audience. The main implication of this is that the products offered can be marketed to the right target market, further increasing brand awareness.
Social media marketing will mainly involve the use of social media websites such as Facebook, instagram, and twitter. Kate Spade will post fashion trends regularly (about three times a week) on social media. This efficient marketing media is means through which the company can reach a large number of target consumers.
Lastly, branded content will involve featuring Kate Spade’s products on television. This will be achieved by selecting a television drama or show and placing the products within the show. This will be done during the collection launch period (February, June/July, and December). The main implication of this is that Kate Spade will increase consumer and brand awareness. This is attributable to the fact that television has
Summary