Amazon Essay Sample

Amazon, an online retail company, makes the use of available resources and the viability of the project not basing it in terms of profits, but also basing in terms of growth. The two, for this reason, consider the relationship that is there between strategic planning and financial planning. It can be noted in the company's growth from just a book retailer and turning into more goods that have brought lots of profits to the company. When there are current trends that are taking place in the market, Amazon does not go into the projects immediately. They first evaluate the capital that they may need and the returns that they may get. It means that all the decisions, especially in expansion and introduction of new products, should at first be evaluated through relating financial and strategic planning (Ehrlich & Fanelli, 2012).
Another strategy that Amazon keeps in mind is keeping a good public image. It is the reason for the company collecting enormous revenues from its operations across the globe. There has been a positive growth on internet users in the world and, for this reason, increasing the business in a way that the company will be appreciated the best method the company can use. For this reason, all the products that are introduced to the company must prove that they are going to bring the required profits as the years go by (Walters & Jackson, 2012).
Amazon has a direct relationship between its strategic and financial planning. There are products that can bring the company a lot of profits and destroy the image that the company ignores. All the decisions made must have a positive financial effect before they can be implemented and put into use. Through this type of relation, Amazon has been able to grow bigger over the years and has gone multi-national. It is because of making a good public image while also making sure that they earn more profits from the decisions that they make.

References

Ehrlich, E., & Fanelli, D. (2012). The financial services marketing handbook: Tactics and techniques that produce results. Hoboken, N.J: Bloomberg Press.
Walters, S., & Jackson, K. L. (2012). Break-through branding: Positioning your library to survive and thrive. New York: Neal-Schuman.