Brand Monitoring Tools Used Essays Examples

I used various brand-monitoring tools for my brand green irrigation technology brand. First, I meant use of blog comments. Through this tool, I provided the brand for the services I deliver and opened a room for other people to make their comments. Through the comments, I will be able to monitor the people who comment on the blog hence open a room for discussion on one to one basis in order to create more awareness of the brand. I will be reading and continue commenting more on the blog depending on the other people comments.
In addition, I meant use of Facebook to create awareness of the product. I found it more efficient and effective in helping meet a wide variety of clients. Through, the Facebook, I posted a cover photo of the green irrigation technology and left a room for the users of the tool to make comments concerning the brand. I continued to follow the comments of the customers. I also gathered ideas from old clients regarding the services I offer.

Brand metrics or measures of the monitoring tools

The blog comments success metrics for the brand include raw author contribution and holistic audience growth. The raw author contribution entails monitoring the number of posts and the number of posts of the blog. Ideally, these metric plays a great role in me determine how successful is the blog. In addition, holistic audience growth is another metric for measuring the success of the blog.

A blog of Onion planting.

On the other hand, the metrics for the Facebook monitoring tool for the brand includes fan reach and engagement. Fan reach metric focuses on monitoring the number of fans who liked the posts in page. This metric is very important as it helps in understanding the level of success of the brand. On the other hand, the engagement metric focuses on looking at the number of people who clicked on the post. It helps in knowing the number of people who saw the comment.

Facebook screen shot on the brand

Green Irritec
Farming/Agriculture
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Impressions of chosen brand’s online reputation
The impressions of the chosen brand are a focus to create awareness to the farmers on the new irrigation technology services that I deliver. In addition, it is a focus to attract clients for the service in order to enhance the customer base for the product. Furthermore, it is also a focus on telling the clients where they can get such services.

Digital content strategy for the brand with respect to at least four success factors of content marketing strategy

The use of digital content marketing for the brand is subject to various success of the content strategy. First, the share of the content on the brand will play a great role in creating the brand awareness. Brand comments via the monitoring tools widen the familiarity to the target market. For instance, through the Facebook many people are able to read details about the brand and share to their friends. In addition, the strategy helps in driving the purchase of the brand. Since awareness of the product is enhanced, clients focus on buying the brand. Furthermore, the comments for the brand as provided by monitoring tool persuade customers to buy the brand. Finally, the digital strategy will play a great role in assisting informing the clients where to get the services. For instance, blog comments and exchange of comments in the Facebook will help the clients to know where to get the services (Michael all).

Work Cited

Michael, Brennner. The 3 Factors That Drive Content Marketing Success. B2B marketing insider. 2014. Retrieved from http://www.b2bmarketinginsider.com/content- marketing/3-factors-drive-content-marketing-success. Print.