Campaign Plan Designed For(Earth Day 2015)Start Date - End Date Essay Examples

Company Background

2015 the 45th anniversary of the Earth Day is the most exciting year in the history of Earth day. 2015 is the year of bonding the economic interests and sustainability, the year of climate change treaty, the year when the society is more than willing to cut down the use of fossil fuels and seek new sustainable sources of energy. Earth day 2015 is an organization devoted to save the mother planet. The organization is on its way to set an example for all the global leaders by raising the motto “it’s our turn to lead.”Audience Identification
The main audiences for the campaign to establish a successful Earth Day are the residents of New York. The primary focus of the campaign is to motivate the people for participation. Moreover, the target audience for the research is to engage as many youngsters as possible. The sole purpose of the campaign is to change the perception of the young individuals towards a more sustainable living. The target audience also includes the social representatives to make the essence of the campaign an ongoing theme. Students from the schools, colleges and universities are also very essential for the success of the campaign because these youthful minds if motivated from the very start of their lives about the sustainable Earth, they most probably will stick to it for the rest of their lives.Campaign focus
The primary focus of the campaign is to ensure sustainability and a safer Earth for the coming generations. The campaign is launched to make the people aware of the challenges planet Earth is facing due to pollutants. The campaign is also directed to present awareness concerning the renewable means to make the plant a safe home for the coming generations.Goals

The main goals of the campaign are

Objectives
The major objectives of the campaign are
Media Campaign
For better understanding of the campaign, the elements are divided into two major groups. Among them are the traditional promotional mediums and the contemporary mediums. The campaign is designed to take benefit of both means. The advertisement utilizing the electronic media and print media are comparatively expensive. Therefore, the main emphasis of the campaign is to promote utilizing the power of the modern social media platforms. The second and financially less adopted element of the campaign will focus on electronic media and print media. It also includes brochures and pamphlets specifically designed to target the age group ranging from 12-25 years. The statistical analysis indicates the increasing popularity of social platforms like Facebook, YouTube, Twitter, LinkedIn, and Pinterest. The campaign is intended to target the youth group especially on the social media platforms like Facebook and Twitter.Conclusion
The effort for sustainability and conserving the resources of the planet Earth depends on the success of campaigns like defined above. There must be similar projects launched in every single state to ensure the change a more renewable sustainability directed mindset