Changing Saudis Lifestyle Through Proactive Behaviors Thesis Proposal

Abstract

I’ am planning to solve the laziness issue in Saudi Arabia in Jeddah city specifically by changing Saudis lifestyle through proactive behaviors. Since that laziness became a primary cause of concerns with 68% Saudis who are suffering from obesity. It leads to ranking the country to be the 3rd most slothful country in the world. One of the evident causes is that most of the Saudis don’t perform physical activities to keep them healthy. They depend on cars mostly instead of walking (). They ignore the fact of not being physically active will lead to fatal diseases, so these reasons led me to my aim, which is motivating Saudis to fight laziness trough proactive behavior.

Research Question

What do I want to create for the Saudi society? How do I want Saudis to adapt sport? What I’m I going to prove to them? What do I want to demonstrate to them? How I’m I going to motivate them?

Objectives

My objective is to create a healthier proactive environment for our society by adapting sport as a usual habit and prove that jogging and walking will give them energy and boost their health as well. I want to demonstrate to them that being unhealthy, and lack of physical activities can cause serious illness issues and deaths. So I want to motivate them by using unordinary methods with the use of technology, graphic design, and graphic design.

Target audience/Audience

I’m targeting Saudis from both genders male and female from age 18-50 years in Jeddah city as my primary market. It is because; Saudis are the people that I want to deliver my message to them. And for the secondary market I’m targeting wellness coaches, nutritionists and healthcare motivational speakers that have the full knowledge of health and physical activities. They will motivate all the people in Saudi Arabia on the importance of exercising and being physically healthy. Also, to helps them to meet wellness goals that will change their lifestyle.
Research Methodology and Timeline

Bibliography

According to Al-Nozha et al., 2007, in the journal; Prevalence of physical activity and inactivity among Saudis aged 30-70 years: a population-based cross-sectional study. The authors explain explicitly on physical exercise of the Saudi Arabian people. Al-Nozha at al., shows clearly the importance of physical activities among Saudi adults, examines the relationship between body mass index (BMI) with the physical activities and obesity prevalence to lazy people. They explain that the majority of men and women in Saudi population never reached recommended fitness level necessary for promoting health and preventing diseases. According to Alsaif, 2012, in the journal; Laziest countries in the World. The author explains the behavioral activities of Saudi people in the Saudi Arabia. He ranked the countries of the world in order of their lack of physical activities and found out that the Saudi Arabia was the laziest one. The Arabian business.com, 2012, in the journal; Saudi Arabia world's third most slothful nation – study. The author explains that the population in Saudi Arabia is the third most slothful in the world. It was 68.8 percent od adults who failed to do physical exercise to keep themselves healthy. European society of cardiology, 2015, in the journal; One in four Saudis heading for heart attack in 10 years. The author explains that Saudi people mostly have a heart attack due to the obesity; the fats they consume and yet no exercise. In addition, Khan, 2004in the journal; 70% of Saudis are obese, says the study. The author also explains that 70% Saudi people are obese. The obesity is a major issue of concern; seven out of 10 Saudis are suffering from obesity. Sather, 2015, in the journal; Jog or Walk? Both Boost Your Health. Health Encyclopedia. The author put it out that physical exercise like jogging and walking improves health status of people.
Deliverables
The outcomes that I intend to achieve are to increase the amount of Saudis engaging in improving their proactive behavior by making Jeddah’s walkways. I also want to attract them through cooperating with graphic design and environmental graphic design. It is to draw people’s attention and motivate them towards it by making the walkways fun to look at while walking. In addition, with the use of colorful, catchy signage system that includes health facts, motivational quotes, and inspiring Islamic Supplications. And also use of new technologies such as phones applications by creating a pedometer app to count their steps, burned calories, and traveled distance. It will help to know who is ready to compete with by showing their levels score while walking. Also calling wellness coaches, nutritionists, and health care motivational speakers to look at ways to motivate Saudis about physical activities and that it should be treated as an epidemic case.