Comparing Products Between AV Electronics And Netcom Computer House In Brunei Darussalam: Research Proposal Research Proposals Examples

Introduction

When looking for electronics (such as computers), either for office or personal use, the first important question is the use; that is, what the device should do. For computers, this is not just the question of doing a job, but also the speed as well as the ability of the device to stand long hours of work. However, the cost (i.e. budget) is also an important factor (Hwang & Zhao, 2010; Barsky & Nash, 2003; Araffin et al., 2011). This is why it is important to compare between the available alternatives to get just what is needed in terms of quality: speed, long work hours, etc. (i.e. value for money spent).

Problem Statements

When looking to buy an electronic product, one considers the purpose for which it is needed and reliability (Barsky & Nash, 2003). However, it is not possible to compare two products just by looking at them. At the same time, the companies- although key sources of information- cannot be trusted to provide entirely honest information. It, therefore, requires an extensive investigation, which includes reading secondary material on the products (such as the users’ manuals). This study is, therefore, a more extensive investigation.

Purpose

This research will compare AV Electronics and Netcom Computer House in Brunnei Darussalam, with the aim of citing the products that are popular in each case, in terms of needs and reliability.

Research Questions

In relation to the problem statement and the purpose, this study will seek to answer the following key questions (among other implicit ones):

Which products should we get?

How much do AV electronics cost in comparison to Netcom Computer House products?
Why do some products (such as Apple’s products) more expensive than others (like Dell and Acer)?
Conceptual Framework
There are many elements to focus on when investigating the quality of electronics. Investigating all these elements can be too broad for a study to focus on. A conceptual framework provides a specific and definite path for such an investigation. The conceptual framework will focus on post-choice satisfaction; that is, response to the quality of these two groups of electronics once they are bought. In this respect, the study will focus on two key concepts of service quality and customer satisfaction, i.e. perceptions and exceptions. These serve as comparison standards by which to judge the performance of the electronics devices from the two companies (Chen, 2000; Hwang & Zhao, 2010).

Literature Review

There are many issues involved in a customer’s process of purchase choice. The first issue is customer expectation; that is, the pre-trial beliefs about a product or service. Customer expectations are built on different information sources, including prior exposure, word of mouth, the opinion of experts, publicity, as well as communication controlled by the manufacturing firm (Chen, 2000). However, once the customer gets the product, he/she evaluates (consciously or subconsciously) the product (i.e. post-choice expectation) on the basis of their pre-trial expectations. In this post-choice evaluation, the client may find that the products meet their expectations or exceeds them (Chen, 2000; Barsky & Nash, 2003; Hwang & Zhao, 2010; Araffin et al., 2011).

Methodology

This study will mainly involve a cross-examination of secondary sources of information on the products of both AV electronics and Netcom Computer House. Moreover, the study may also involve sending questionnaires to the head of IT departments of a few companies. These questionnaires will cite key criteria of electronic devices, including speed and other aspects of reliability. The participants (company heads of IT departments) will be selected randomly. The researchers will ask for their informed consent to participate, and they will be assured that their participation wand the information they offer will remain confidential.

Conclusion

Essentially, this is what the main research will focus on. This study may be important to other companies divided between these choices.

References

Ariffin, H.F., Saadiah, R.P. & Bibon, M.F. (2011). Assessing Service Quality:
Prayer’s Perspective. ASEAN Conference on Environment-Behavior Studies (AcE-Bs), Savoy Homann, Bidakara Hotel (Bandung, Indonesia), June 15-17
Barsky, J. & Nash, L. (2003). Customer Satisfaction: Applying Concepts to
Industry-Wide Measures. Cornell Hotel and Restaurant Quarterly, 44, 173-183
Chen, Q. (2000). Expectations and Experiences: What Do International Postgraduate
Hwang, J., & Zhao, J. (2010). Factors Influencing Customer Satisfaction or Dissatisfaction in
the Restaurant Business Using Answer Tree Methodology. Journal of Quality Assurance in Hospitality & Tourism, 11-2, 93-110