Example Of Case Study On Target Customer

The full body photograph of my Target Customer came from the Korean men’s fashion website Styleboy.com (“Shirts Detail: Color Shirt Pocket,” n.d.). My Target Customer, as seen from the full body photograph, is a male well within his 20s-30s living in a highly urbanized area – in this case, Seoul, in South Korea. The generalized figure type of my Target Customer is that of a tall and slender type, with his height nearing six feet and his waistline at 30 inches. With a minimalist yet stylish personality that displays a preference for clean lines, my Target Customer usually purchases his clothes from specialty men’s fashion stores within upmarket department stores and shopping streets, as well as from renowned fast-fashion stores that cater well to men’s fashion.
For my Target Customer, I have chosen five types of clothing that would best suit him – two tops, two bottoms and one outerwear. For the two tops, I have chosen the Part 7 Basic TR-Shirt (left) and the China Southern Washington House (right), both of which highlight the body type of my Target Customer well through their emphasis on sharp lines and uncluttered overall look in the form of a 3/4s-sleeve and a Chinese collar, respectively (“Shirts Detail: China Southern Washington House,” n.d.; “Shirts Detail: Part 7 Basic TR Shirt,” n.d.).
For the two bottoms, I have chosen the King Span Sad Rex (left) and the No. 4777 Cotton Shorts (right), both of which highlight the typical picture of the urban male image exuded by my Target Customer in the form of a smart-looking ankle-cropped long pants and sleek-looking slim short pants, respectively (“Pants Detail: King Span Sad Rex,” n.d., “Pants Detail: No. 4777 Cotton Shorts,” n.d.).
For the sole outerwear I have chosen for my Target Customer, I have picked the Tony Custom Jacket Set in Section, mainly because of its clean silhouette and its nifty lapel detail that adds for an interesting yet non-distracting detail to its overall look, reminiscent of any urban gentleman living in a dynamic city such as Seoul (“Outer Detail: Tony Custom Jacket Set in Section,” n.d.).

Works Cited

“Outer Detail: Tony Custom Jacket Set in Section (translated from Korean).” Styleboy. n.d. Styleboy. 24 January 2015. <http://www.styleboy.com/shop/shopdetail.html?branduid=25565&xcode=001&mcode=002&scode=001&type=X&sort=order&cur_code=001002&GfDT=aml3UA%3D%3D>.
“Pants Detail: King Span Sad Rex (translated from Korean).” Styleboy. n.d. Styleboy. 24 January 2015. <http://www.styleboy.com/shop/shopdetail.html?branduid=25781&xcode=001&mcode=005&scode=002&type=X&sort=order&cur_code=001005&GfDT=bm5%2FW1o%3D>.
“Pants Detail: No. 4777 Cotton Shorts (translated from Korean).” Styleboy. n.d. Styleboy. 24 January 2015. <http://www.styleboy.com/shop/shopdetail.html?branduid=25853&xcode=001&mcode=005&scode=006&type=X&sort=order&cur_code=001005&GfDT=aW53VA%3D%3D>.
“Shirts Detail: China Southern Washington House (translated from Korean).” Styleboy. n.d. Styleboy. 24 January 2015. <http://www.styleboy.com/shop/shopdetail.html?branduid=25336&xcode=001&mcode=004&scode=004&GfDT=bmd3Ug%3D%3D>.
“Shirts Detail: Color Shirt Pocket (translated from Korean).” Styleboy. n.d. Styleboy. 24 January 2015. <http://www.styleboy.com/shop/shopdetail.html?branduid=25921&xcode=001&mcode=004&scode=004&special=1&GfDT=aGh3UFw%3D>.
“Shirts Detail: Part 7 Basic TR-Shirt (translated from Korean).” Styleboy. n.d. Styleboy. 24 January 2015. <http://www.styleboy.com/shop/shopdetail.html?branduid=25649&xcode=001&mcode=004&scode=004&GfDT=aW53Ug%3D%3D>.