Example Of Essay On Female Happiness And Advertising

Advertising for women tends to focus on a self-image not in keeping with the perceived standards for appearance. Models display products that make women associate them with a solution to problems of dull hair color, boring eyelashes, and general lack of attractiveness.
Maybelline cosmetics promote the idea that their products will make a woman “bold”, “dramatic”, and a “scene stealer”. Revlon also sells beauty enhancers like “electric chrome” nail polish in an ad using the actors from the movie “Spiderman”, Colorburst Lacquer Lip Balm also featuring actress Emma Stone, Olivia Wilde displaying an entire color collection, and haircolor and fragrance products. Max Factor has also sells makeup that makes a woman “sophisticated”, “glamorous”, and a “starlet”. Nice ‘n Easy Haircolor from Clairol promises to take 10 years off your appearance, natural looking but with dramatic changes, and shades that are “dream colors”. No matter what product they are selling, the women in the ads look between 21 and 25 and all would turn heads on the street. Whether the association is with a model or a movie star, the message is clear: You can look better than you do if you will buy this product.
Garnier Fructis has a commercial showing the dreaded condition of split ends on long hair in black-and-white photography. After she shampoos, her hair is shiny and 5 times stronger. She also gets to cavort with extremely pretty men with their shirts off. The shampoo miraculously solves the problem, leaving the young girl with thick, lustrous, richly colored hair. Not only is her hair stunning, her lifestyle is enviable. Therefore, the problem of dry hair is associated with an inadequate social life and lack of attractiveness. After use of the product, the girl is smiling, laughing, and even a little smug.