Example Of Essay On Negative Message

Mediamax Advertisement Limited,

PO Box 48295,
Washington,
5th street.
Public Relation Manager,
Capital Entertainment,
PO Box 7493457,
Washington,

9th street.

Dear Sir,
However, I regret to register my displeasure, dissatisfaction and remorse on the poor rating the new host is getting on other categories of the audience. The latest ratings are distressing since in almost every category the audiences for our company’s ad's time slot are well below our expectations. This is very worrying and unacceptable for a respected radio station in your caliber. This is the opposite of your earlier sentiments in the month of December when you insisted that the host is "terrific" and most likely get higher ratings by the time out adverts come on air in a month time. But according to the latest statistics, this would be a disaster on the part of our company since our client adverts won’t get adequate audience. This will be a great loss for a client (Fleetwood Sport). Fleetwood Sport is one of our biggest client and we don’t want to loss their confidence on our services.
Therefore, we need to take drastic measures to address the deplorable ratings on the new host before the month of May when our adverts are schedule to be aired. On a serious note, these ads mean a lot to our client Fleetwood Sport. Fleetwood Sport is aiming to use the time slot to launch a new spring campaign for Fleetwood's outdoor equipment collection, including high-tech camping, biking, and rock climbing gear. These activities are much appealing to the young generations which do not listen to your station especially when the new host is on air. I therefore, recommend the new host to concentrate his energy and expertise on the issues of affecting the young generation to increase the audience ratings of this group and middle age group. This segment of the audience offer a large market for Fleetwood Sport which is specialized in team sports equipment, camping and fishing gear, golf and tennis equipment, and active apparel
Sincerely

Moses Samuel

Mediamax Advertisement Limited, accountant