Example Of Essay On Primark

What are the design challenges for the brand?

The company is facing ethical issues on their brands. Primark was found to be the most affected company involved in least ethical clothes brand in UK. The company was found to be employing illegal workers and paying the employees less than the minimum wage. This was revealed in January after a survey was done Ethical Consumer magazine in UK in January. The authorities are investigating this incident which happened at one of the supplying chains; Manchester-based knitwear factory TNS.

What are the current market trends and who are company’s competitors?

The new markets trends is on the men’s wear, female and children’s clothing. The amazing Winter Coats and the new High Summer Drop

The company’s competitors are; New Look, H&M, River Island, Internacionale and Peacocks.

How the company is currently positioned?
Primark is found in Austria, United Kingdom, Portugal, Belgium, Ireland, Spain, Germany, Netherlands and France.
In UK Primark is in Cambridge, the Headrow in Leeds city center occupying the former Odeon cinema Manchester city center
What are the threats, problems or opportunities? What needs to be achieved?
The company is experiencing a threat from online marketing that is taking root in the society. It is also facing a shortage of supply after their supplier from India stopped supplying them with texture. This was after the allegations of employing of child labor in India after an investigation was carried out Ethical Consumer magazine.
The company should open online selling for their customers abroad and at home. It should open new stores in the Far East as the people there have opted for European market for their purchases. As procurement function is very important in the way a business operates Primark’s human resource should ensure the company Hs achieved in recruiting high-qualified people.

Who are current and potential target audience?

The external market that is becoming more sophisticated due to high access of internet and thus the company should pay new attention to online marketing. It should focus on Far East and Africa for their sales.

How might the return on investment of the design work be measured?

It can be measured using two metrics; first the satisfaction of the consumers, employees, user’s desirability and aesthetics. Secondly, it can be measured by the number of visits to the websites, new customers and the number of fans in the social media such as Facebook and twitter.