Example Of Primark Essay

The first word which pops in mind when I think of Primark in Oxford Street is elegance and organized. This is because the store is neatly arranged with latest fashion trend and the four storey building is very attractive to the eye. Each department in the fashion world in well represented with its own section, from the latest fashion wear of children, men, ladies and teenagers. Additionally the store has a beauty products, cosmetics and accessories of all ages (Primark, 2015).
The layout of the store is a master piece. This is because with high ceiling, light, large windows and spacious isle you can clearly see almost everything at the door step. The clothes on hangers which are a bit high help customers to have a clear look at the clothes from all the direction. The customers don’t have to bend so low or squirt so that they can check the clothes. Additionally, the fitting rooms which are spacious are placed strategically hence a customer does have to walk a long distance to check out the clothes if they fit (Primark, 2015). Moreover, large mirrors are placed next to the fitting rooms. The spacious aisles give a person enough room to turnaround or catwalk while they check if the clothes are fitting well. On the other hand, most of the shelves are raised at knee level. This gives customers a great view of the neatly arranged shoes and clothes on the shelves. The elevators and stairs at each end and the centre of the building helps customers navigate with ease from one floor to another. The Mannequins don’t obstruct movement of customers or view since they are placed near the walls.
The store is very spacious hence a customer can easily navigate around while looking at various outfit. The store is divided into portion in that the clothes of same gender or fashion are found in one section. For example if its men suit you will find them in their own section with its fitting room and adjacent to the suits you will find men shows. This makes it easy for customers to find what they need. Each floor has its own cash desk which are well distributed hence a customer does not have to struggle queue at the main entrance cash desk to pay. The store has also put LED digital screen which act as guide to customers to direct them where they can get what they want (Primark, 2015).

References

Blank C, (2015), What Is a Good Layout for a Clothing Store? | Chron.com, Retrieved from http://smallbusiness.chron.com/good-layout-clothing-store-18235.html
Primark, (2015), Primark - About Us. Retrieved from http://www.primark.com/en/about-us/about-primark