Example Of SWOT Analysis Of “Breville Limited 3-Year Marketing Plan” For The Appliance Breville Bfp800xl/A Business Plan

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Strengths
The food processor has 5 discs for multiple functions and 3 blades out of the box.
5.5 inch super-wide feed chute eliminates the need to cut most fruits and vegetables beforehand.

Processing bowls that are made from BPA-free material.

Most of the customer reviews online (consumerreports.org and amazon.com) related to the appliance are positively rated.
The food processor Breville BFP800XL/A has five multi-function discs and 3 blades so that it can perform multiple functions such as creating French fries, creating julienne vegetables, whipping foods. The blades include slicing blade, separate shredding and slicing blades.
The super wide chute gives the consumer the option of not chopping up large ingredients before placing them in the food processor. The BPA-free material ensures that the design is eco-friendly.
The customer reviews are very favorable for this appliance. For instance, on Amazon.com 301 customers gave the appliance a five star rating.

Weaknesses

There are manufacturing faults that customers have complained about.
It is expensive.
It makes noises.
The metal attachments burn customers’ hands.
The manufacturing faults that customers have complained about include the shredding feature. One of the customers on Amazon.com complained that it leaves a chunk of cheese, for instance. This means that the gap between the lid and the top of the shredding blade is too large and should be smaller.
The unit is also too expensive and, in that respect, it does not compete well with other newer and inexpensive brands such as Ninja and Magic Bullet. These processors are also very powerful and, therefore, compete very well with the Breville processors.
The Breville BFP800XL/A food processor also makes noises when in operation. The customers complain that the food processor makes a whining and whacking sound.
The metal attachments burn customers’ hand when they attempt to take out the blades after the machine has process the food items. This is a serious complaint and concern because it can physically harm a person when he or she tries to remove blades after it has finished processing the food.

Opportunities

Improve the processing capabilities of the Breville BFP800XL/A’s motor.
Make attempts to reduce price.
The processing capabilities of the Breville BFP800XL/A motor needs to be improved so that the ice and fruit with the rind can also be processed thoroughly. The research and development team at Breville can help in improving the motor of the processor.
The Breville Group can attempt to reduce the price of the Breville BFP800XL/A food processor by making food processor packages that appeal to persons who have different budget levels, possibly from $200-$400. This will allow the Breville BFP800XL/A food processor to compete with other food processors on the market.

Threats

The Breville Group has to deal with new brands entering the market.
Threats from new buyers are also another concern for the Breville Group.
Threat from substitutes is also another issue.
The Breville Group has to deal with new entrants coming to the marketplace. Two of these include Ninja and the Magic Bullet. These brands are very powerful and effective and, as mentioned before, can be bought at a cheaper price.
The buying power of large retailers allows appliance manufacturers, such as the Breville Group, to have to sell their products at a cheaper price than they intended to.
The threat of substitutes is also another issue of concern for companies such as the Breville Group. The Breville Group has to be concerned about foods that are already processed, pre-cut, or prepared. This will allow consumers to not see the need to buy a processor if they buy foods that are already prepared beforehand.