Example Of The Random House Case Study Case Study

How precarious is their situation?

This is a case of a company that has a good market opportunity in selling books. It has many distributors who sell the end products to their customers. There is however something precarious in their situation. Storage is something that the company has to deal with. There are books that end up not being well stored. They end up being ripped of some pages or being dog-eared. This is something that the company is trying so hard to ensure that it has fought. Random House wishes to deliver good and high-end quality products to the customers. It has recently constructed a house where the books will be stored. It is however not as big as they would have wished for but the company (Random House Inc). This is something that the company is input sure of even after getting help from another company. With the new changes in technology, the company might lose a lot of profits due to ignorance at the first stage. This shows how serious the issue was because the company was forced to construct a new book store that will help in accommodating all the books needed by all customers.

Why do you think they didn't see the changes coming or choose not to respond to them?

The changes were going to come at one point of the life of the business. Since its beginning, the company knew that it would one day have many books that would require a lot of space. This is something the company chose to ignore until nothing much would be done. The changes would be visible because the company was growing by the day (Random House Inc). The management should not have overlooked the issue and would have looked for a long-term solution to the problem. The problem is currently being faced, and the company is doing everything possible to fix the problem before it starts incurring losses. Changes in technology were visible for a long time. The company was sure that with time, it would have ensured that it has a much bigger space to accommodate the extra orders they will be making. It is bad to lose customers due to lack of enough storage space for all the order they will be receiving.

Briefly profile their historical way of creating value for B2B clients and B2C customers?

Business to Business (B2B) was enabled with the changes in technology. There were many firms that wanted to sell products online. This was a good platform for the company to sell to other customers so that they can sell to more customers. Companies like Amazon were the businesses that Random House has been selling books as business clients. This did not happen before, but with new trends and the high number of customers in these websites, it was a good idea to sell their books to other businesses. This was anew venture for Random House Company. It managed to take it in a good way so that it benefits the company even more. The sales increased as well as the number of customers. Their market became even much bigger because they had customers from all over the world. This made the business even much more known in the world. Business to customers (B2C) is the oldest way of conducting business. Random House had used this initially before it adapted B2B. Customers would come to the bookstore to purchase books. Alternatively, a distributor would distribute books to other retailers who would sell the products to the final customers. At the end of it all customers were satisfied regardless of the mode of transaction (Random House Inc). The company had different stores in most parts of the country where they would sell the books directly to the customers. This is still being practiced although the numbers have reduced due to adoption of new technology.

How has this changed with new disruptive technology?

Technology has managed to play a big role to the transactions of the business. B2B was initiated as a result of technology. These are the clients who purchase many books at a go, unlike regular customers who would purchase books one time at a go. This means the demand is higher and that many books are being sold at a go. This means that the books should be stored in a good area to make them easily accessible and in good condition when the clients place an order for the books. Technology has helped in boosting sales that have enabled the customers to purchase more products in an easy and fast way (Random House Inc). The company has also received a worldwide recognition. Technology has made a positive impact on the business because it has increased the number of customers. The company also has enough finances to construct a bigger and better storage area for the books. The sales have rapidly increased and due to high demands and the urge to satisfy all the needs of the customers.

Work Cited

Random House Inc. Order Fulfillment Sortation System is a Great Story for Random House, Inc., 2011. Web.