Feminism Case Study Sample

In the article titled Communicating Gender at Work by DeFrancisco & Palczewski (2007), Hooks defined feminism as a movement to put an end to sexism. Even though feminism is a movement in various forms, it was in the 70s that it started to have an essential effect in the field of academia and in the 90s, original communication scholars started to analyze organizations from the perspective of a feminist. Liberal feminism is considered a critique and an extension of the Enlightenment. The male Enlightenment has its principles of fraternity, liberty, equality. However, according to liberal mechanism, to include women in the new concept of rights is considered a failure.
In the article titled Gender Communication at Work, Barrett and Davidson (2006) define gender issues as research concerns that focus on affirmative action as well as equal employment opportunity. The greater diversity movement has long concentrated on the possibility for systemic as well as non-systemic action in the recruitment as well as selection procedures, creating opportunities which include training for promotion process and organizational leadership. The different approaches in which opportunities and situations are framed and presented at individual organizational as well as societal level can mitigate in opposition to women’s opportunities for getting a promotion at work.
Both articles emphasized the presence of inequality at work. Women are often placed in a position where promotion always seems to be difficult. The presence of gender inequality problem at the workplace has constantly given women lower income status than men. When faced with an impending promotion, women get surprise by the idea that in the end, they will still have to compete with another male employee at work. Hence, the opportunity for promotion turns bleak.

References

Barrett, M., & Davidson, M. (2006). Gender and communication at work. Aldershot, Hants, England: Ashgate Pub.
DeFrancisco, V., & Palczewski, C. (2007). Communicating gender diversity. Los Angeles: Sage Publications.