Free A Link Between Self-Efficacy And Self-Regulation Theory Case Study Sample

Question 1: A, B, C, D Brands.

Competing brands-Brand A is competing with Brand B, while Brand C is competing with Brand D.
There were all together 700 consumers who purchased Brand A in April. Among them 500 consumers bought Brand A in April and still purchase Brand A in May hence they are loyal customers. There are 200 consumers who purchased brand A in April, but switched to brand B in May. None of the 700 switched to Brand C and D in May after purchasing Brand A in April hence the competition is between Brand A and Brand B. As for Brand B, there were 500 consumers who purchased it in April. 100 of those who bought Brand B in April switched to Brand A in May. 400 of the consumers who bought Brand B in April and still purchase Brand B in May hence they are loyal customers.
There were all together 400 consumers who purchased Brand C in April. Among them 300 consumers bought Brand C in April and still purchase Brand C in May hence they are loyal customers. There are 100 consumers who purchased brand C in April, but switched to brand D in May. None of the 400 consumers switched to Brand A or B in May after purchasing Brand C in April hence the competition is between Brand C and Brand D. As for Brand D, there were 400 consumers who purchased it in April. None of them switched to Brand A, B, or C in May hence they are very loyal customers.

Brand is in the greatest trouble

Brand A is in the greatest trouble because they have lost the highest number of consumers in the second month. Out of the 2,000 consumers, they have a market share of 700 consumers. They lost 200 consumers in the second month to their main competitor Brand B, unlike Brand B which only lost 100 consumers to them in the second month of May. Brand C lost only 100 consumers to their main competitor Brand D, while Brand D maintained 100% of their customers.

Question 2:

Market competition at the time of the study
At the time of study, Sprint PCS and Verizon have the largest market shares of 47 and 83 respectively hence high competition between two of them.

– Which service provider was the leader? Verizon cell phone service.

There were all together 83 students using Verizon phone service and 36 of them still wished for it, hence a strong loyalty from the students. Out of the 190 sample size, they have the largest market share of 83 hence they are the leaders.

– Which service provider has trouble? Sprint PCS cell phone service, T-Mobile and Nextel phone service.

There were all together 47 students using Sprint PCS cell phone service. Only 4 of them wished to have it, while 30 of them wished they had Verizon. This means Sprint PCS has trouble.
There were all together 18 students using T-Mobile phone service. Only 1 of them wished to have it, while 30 of them wished they had Verizon. This means T-Mobile is also in trouble.
There were 5 students using Nextel phone service. None of them wished to have it hence the Nextel phone service is also in trouble.