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Corporate Message

At the present, we control a 26.1% share of the low-tech market and 15.3% of the high-tech market. Baldwin Corporation now holds a 22.4% share of overall sensor industry. Moreover, in 2014, our company maintained a competitive financial position by increasing stock price and earnings per share. The stock price increased and had a final closing price of $106.25. Our earnings per share also increased and closed at $10.93, which is the highest in the industry. Last, our book value ended at $53.34. Moving forward in the industry our executive team must stay dedicated to upholding our business strategy and keep up to date on the changing market conditions (Foundation Simulation Final Report 7). To stay on top, we must plan to strengthen the financial standing and profits of the company, along with boosting customer satisfaction. We want to thank you now, our stockholders you are the reason for our current and future success. Your trust and commitment you have displayed towards our company is the driving force behind our success. With multiple strategic expansion investments, along with bold marketing and sales strategies in place our executive team have tested the boundaries of the industry and are prepared for continued success in the future.

Vision

Andrew’s Company vision is to carry out an international business in the most ethical way possible and to offer high quality products and services to an expanding consumer market while cutting costs for the customers’ satisfaction and future business

Mission

The company’s basic initiative is to commit itself to the best customer service in the industry, providing supportive help, and solutions to customer needs. We desire customer satisfaction over massive profits because our company values the customer above all else in the business.

Values

The company strives to be an honest provider of services to their customers at all times. In addition, the company seeks to observe corporate social responsibility by sponsoring projects for the benefit of the community in which it operates.

Industry summary

The sensor industry has two main segments, which include low-tech and high-tech. when new products are introduced into the market they are given a position on the perceptual map. For instance, in 2013, the low-tech market demand was initially 5,040 units, growing at a rate of 10% per year. By the end of 2021, low-tech demand was at 10,804 units. For the high-tech market, demand started at 2,160 units, had a 20% growth rate per year, and ended with 9,288 units of demand in 2021. In 2015, Andrews launched a Human Resources department to recruit and develop skilled employees. Then, Andrews developed a Total Quality Management program in 2017 to improve areas such as R&D cycle time, material costs, and overall demand. Andrews took advantage of these programs by heavily training our employees and greatly reducing R&D expenses, enabling the availability of our products year-round ((Foundation Simulation Final Report 3).

Business philosophy

Whereas this company is known for their top of the line high-tech sensors, they have established themselves in the low-tech market as well. The Andrew’s Company is a company built on the ideals of maximum product quality coupled with efficiency and effectiveness. High-performance-quality products are the main staple of the company. Being the very best in the performance and size of its products is our number one priority. Cost-efficiency is instilled into the very nature of the Andrew’s Company and its employees. Following these principles allows the company and its customers to experience high-profit returns. The prices at Andrews Company are competitive, not too high and not too low for the quality of sensor offered. Due to the vast amount of sensors offered prices can take on a wide range. The company takes into consideration the quality, performance, and size of the sensor, the gross margin profit we would gain from the sale of each sensor, and how much the competition’s sensors cost. The company’s management team believes in the correct and honest way of doing business. Indeed, there is commitment to determine all business decisions with a positive standard and an ethical purpose in mind.

Corporate strategy

Without doubt, success in business starts with strategy. However, this can be realized through the unavoidable compromises as well as trade-offs intrinsic in the managers’ decisions that are made in a day-to-day basis regarding marketing, finance, and operations among other issues. Indeed, through heavy investments in the sales and promotional budgets, our products achieved the highest customer awareness and accessibility across the industry. The Andrew’s Corporation’s initial strategy was to hold the premier product within the low-tech sensor market. However, our strategy evolved into having active involvement in both markets through a highly automated production, serious investments in research and development and by maintaining the best possible customer service. We were successful in developing a well-rounded strategy, which is represented by the ending low-tech market share of 20.1% and high-tech market share of 28.1% in 2014 ((Foundation Simulation Final Report 5).
The decision to maintain high customer awareness would generate high sales and market share across both markets. Andrews’s strategy emphasized the strength of developing multiple product lines to increase overall sales. The only weaknesses related to this strategy include the lack of ability to control the prices of high capacity costs for less automated high-tech and specific market products. Without limiting our potential growth this strategy allows for the opportunity to expand into both high and low tech markets. Our team reached these strategic conclusions by first making a SWOT analysis of the company.

Corporate Success

The Andrew’s Corporation achieved its highest amount of sales and profit in 2012, partially due to the decisions made in the Research and Development department. For the company’s low-tech products, they constantly improved their materials to maintain competitive product advantages and maintain the market’s highest product reliability. By investing in all the TQM programs, the company is able to reduce of materials costs by 5.54%. Decisions such as these help the company to gain 20.8% of the low-tech market and 28.1% of the high tech market. Furthermore, the TQM investments in the Concurrent Engineering and Quality Function Deployment Effort aspects reduced they R&D Cycle Time by 28.69%. Therefore, the company was able to minimize their products’ revision date. Having products available for nearly the entire fiscal year maximized sales and net profit. In 2012, total sales amounted to $178,834,794 while generating $25,270,888 in profit. In 2012, our high tech product Angela was able to capture 9.4% of the market while Albert also captured 8.4% of the market share ((Foundation Simulation Final Report 9).

Work Cited

Foundation Simulation Final Report, 2015. Web. 9 Apr. 2015.