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A distribution channel denotes the network of organizations or persons taking part in moving a product from a producer to the ultimate end user (Strydom, 2004). As an emergency service agency, it is appropriate to use multi-level network companies, with independent distributors’ representatives and organization. Multi-level distribution channel uses independent distributors’ representatives (individuals), or companies depending on the nature of the emergency. Independent distributors or companies are entrusted with the work of ensuring the end users get the services or products within the required period.
Prioritization of the distribution channels agency uses are based on the nature of the emergency as well as financial risks and resources involved. The agency must determine the amount of cash available for distribution against the goal of supplying products to end users. Besides, the agency must check management experience of the company or independent distributors to use. It helps in gauging the distributor or company with minimal threats and high opportunities for success. In addition, factors such as availability and ability of the agency to control many channels simultaneously, geographic proximity, and life cycles of the channel must be taken into consideration.
Some distribution channels are significant than others for emergency services agency. Because of limited resources, it can be cost-effective to choose a distribution channel that cut distribution costs. Faster distribution channels can be better for perishable products. Besides, products such as drug suppliers require maximum safety to reach end users without any damage. For that reason, distribution channels that ensure safety can be preferred.
Prioritization choices of distribution channel can affect the citizen of a community in that; a slower distribution channel may deliver products when the end user’s need is overtaken by events or time. For agency, prioritization choices of distribution channel can be expensive, particularly over long distances.

References

Strydom, J. (2004). Introduction to marketing. Cape Town, South Africa: Juta.