Free Case Study On Strategic Smart Goal

Business case study

The demand for drape product from Milwaukee Drape Company is decreasing following an economic downtown. In addition, the demand is still despite the move by the company of shifting the storage of the materials from Chicago to Milwaukee. The main weakness facing the company is decreased demand for its product due to centralization of its stores in one of the branches and failure to focus on its customers changing needs and preferences for the grape product.

In the next two years, we are going to increase the profitability of drape by 5%, customer satisfaction by 15% and market share by 5%. This will be attained by decentralising our stores in all our three branches, increasing our competitive advantage and improving our customer service. To achieve the mentioned goal, there is a great need to focus on the following.

Recommendations

Decentralising our stores to all the three branches
Developing various retail stores in all the three branches
Hire employees to work in the new retail stores
Buying more vehicle to assist in the distribution of the drape product in various stores
Responding to customer needs and preferences
Continuous advertisement of the product
Using the social media to advertise our product
Developing customer accounts in our website to help in communicating with our customers
Employing sales representative to market our company
Broadening our customer base
Establishing a new branch in New York which has a big population
Product advertising and promotion in all our branches
Holding seminars and workshop to create awareness of our product in all our branches
Improving customer service by ensuring timely delivery of the drape product to customers as per arrangement.