Free Generating Articles With Newsworthy Effectiveness Term Paper Sample

Introduction

Release of newsworthy content by the press is crucial to maintaining the reputation of any institution. There are very basic factors that determine the newsworthy effectiveness of a press release one of them being the time. You don't publish news over something that happened a year ago let alone a month ago. Many other factors are essential and through evaluating this article we can identify them, see how they impact to the organization and identify techniques used too.

Message

The article brings to affirmation that the democracy through the voices of the people has been compromised by money in politics. The writer claims that the Supreme Court has compromised the credence of election laws and used their power to manipulate these policies in order to expand the power of the wealthy organization. He, therefore, advocates the reviewing of these legislation and decentralization of the powers as a remedy to give back power to the voices of the people.
One question we should ask ourselves before releasing a press is the importance of the information to the people, and it's the judgment call when considering for a press release. In this case, someone has noted that the democracy which is the voice of the people has been compromised by the policies of election. Every citizen of any state or country is concerned with the decisions that the ruling government is making in their governance. Hence, such a matter has newsworthy effectiveness especially since it has been articulated in the very moment that democracy has been compromised.

Impacts on the company

This article has both positive and negative impacts on the organization that has released it. For instance, the discovery made on the Supreme Court's compromise of democracy, and consequent release to the public raises the status of the company in various ways. The public views the company as a concerned party in the affairs of the government and hence advocates for excellent governance. Taking a better look at the issue, we see that the organization has discovered a fault in the system of one of the most powerful arms of the government, the Supreme Court, a development that creates publicity.
Nonetheless, it is very prominent that newsworthiness works like love; it depends on the eye of the beholder, theoretically. Meaning; primarily, the information is only relevant to people that are concerned with politics and secondarily, someone's perspective over the step by the organization might vary from one person to another. For the premier issue, it would be very irrelevant, for instance, to release press over issues dealing with technology to a food oriented group of people. Hence, it is necessary for the information to reach the target group. For the latter point, people will have different views over the step for instance one might think it is a publicity stunt while another might be convinced it sincere action to advocate democracy.

Techniques

This article has manipulated several techniques in its quest to achieve newsworthy effectiveness. It has first of all captured the attention of the reader using a very captivating headline. It has included a quote from the president of the company, The Center for Media and Democracy Lisa Graves. A technique that not only conveys the criticality of the release to the company’s future but also promotes the name to the press and this gives it exposure.
Secondly and almost immediately, the article has also included a quote from an analyst, Brendan Fischer, CMD's General Counsel. This technique raises the level of its newsworthiness and increases the chances of coverage. The article has also done its fundamental task of proving its purpose by showing how the Supreme Court has compromised the power of democracy, and this makes it very relevant for its publication. Lastly, has included slots for acquisition of further information by the public and has offered a slot for the comments on the issue

References

Krista L Mohr. The Ten Elements of an Effective Press Release, Netpreneur Exchange: News Center Retrieved from: http://www.netpreneur.org/news/prmachine/pr/rules.html
PR Watch Admin. Amend the Constitution to Restore People’s Voices in Our Democracy, Center For Media and Democracy’s PR Watch Retrieved from www.prwatch.org/news/2014/06/12499/amend_constitution_restore_peoples_voices_our_Democracy