Free Kate Spade Report Sample

Kate Spade - Creative Execution (Tactics) and Flow Chart/Activity Schedule

KateSpade’s promotional plan entails taking advantage of the worldwide holiday seasons. The year will be divided into four quarters with whom each quarter will present a marketing opportunity. The first two quarters will contain the valentines and Easter season. On the other hand, the last two quarters will contain the Ramadhan and Christmas. However, Christmas provides the best marketing opportunity. All these special days are widely observed as holidays in various countries. The best way to market the brand during this period for JackSpade would be through magazines and social media. The leading magazines in Canada that will help in marketing the male collection include the Esquire and GQ Magazine. The female collection will be featured in Elle Magazine and Vogue. These magazines bear a huge circulation in the country. Secondly, the magazines have a new issue every month, therefore giving JackSpade and KateSpade collections a wider audience.
Several characteristics of the target market will influence all decisions made regarding the JackSpade collection. First, the selected magazines must have a huge circulation in order to attract more customers for the collection. The advertisements in these magazines will feature celebrities, such as Channing Tatum, Jennifer Aniston, Ryan Gosling, Rita Ora, Denzel Washington, and other superstars all donning JackSpade collections.
The advertisements will consider other significant characteristics of the target market, such as demographics. JackSpade and KateSpade collections will reach men and women with the same demographic features like income level and age. The collections have fair prices for better affordability. The second characteristics of the target market will include the benefit of both collections. Wearing JackSpade and KateSpade products will make customers feel comfortable and happy all the time. Additionally, -the retail shops selling these collections will be located in several cities in Canada to facilitate marketing and distribution.
Sales Promotion Flowchart