Free Research Paper On Digital Marketing

1. Present a short overview of apple, iPhone, organization, target audience and market?
Apple is an American MNC that is focused on developing technology products. Apple has launched i-phone as one of its premium phones and ii-phone 6 is the latest model. Apple and iphone are focused on a premium target audience and global markets. They aim at customers with a high purchasing power and a drive for extra edge technologies. Multi source digital elevation model is useful for the purpose of creating a better level of focus on the measurement of the elevation and benefits understand the geodetic levelling (Ryan, 2014). This helps build a stronger level of competitive advantage for Apple based on the usage of digital marketing. The approach of integrating using effective frameworks needs high the company to be highly robust. Converging at global level and increased computational efficiency are highly preferred characteristics.

2- What are the options for digital marketing to grow your brand or business?

Technology has revolutionized the way in which organizations of the present era function. It has provided them with the ease of transacting and flexibility to conduct transactions from far away distances or virtually through the usage of advanced technologies and tools like computers and internet (Johnson and Scholes, 2002). It has provided options like using social media marketing and online marketing. This depicts the effectiveness of the digital system and its utility in terms of the betterment of the measurement technology. It also helps create effective improvements in the accuracy of the methods of measuring elevation. This has helped them benefit and grow in terms of potential effectiveness and usage in the long term (Ryan, 2014).

3- What are the key benefits of digital marketing for your brand or business?

Digital marketing is cost effective and has a good reach. For the first time in history of civilization, urban population has out grown rural population. There is higher connectivity which has helped create better levels of growth for the industry (Ryan, 2014). Digital marketing can help the brand be well marketed and also help create stronger reach and is suitable for mass marketing. The only way it contacts or communicates with its customers is online. Hence it has to ensure that it uses social media effectively. It becomes crucial for present day firms to use digital marketing so that it is possible to build better market position and competitiveness for the business. In this way it can achieve a competitive position in the market (Kotler and Keller, 2006).
4- Explain how customers' needs are changing in the digital age in relation to your brand or business and what are the implications of such changes on your marketing activities?
Customer’s needs are changing and this leads to the digital age as the consumers shop online and this is true in case of i-phone and other products of Apple as well. It is important that the market trends be considered as an important aspect for business development of Apple. It is important for the firm to consider competition and threats in order to stay tuned with current market trends (Podobnikar, 2005).

5- Compare your own brand or business online marketing activities with that of your competitors?

The brand’s online marketing though subtle, it is well marketed. Mass marketing is an ideal strategy for the brand and so it should be used effectively. It becomes important for the firm to use strategies that are in line with the long term goals of the organization (Kotler and Keller, 2006). Only then it is possible that there be effective development of the organization and there be better achievement of different aspects of organizational growth. It is important for them to innovate in order to attract more customers and build a stronger business as well as market position. Competitors have been using aggressive marketing methods even on the internet, but that is effective only in case of mass marketing and not in case of premium pricing and niche marketing (Johnson and Scholes, 2002).References
Johnson, G. And Scholes, K., 2002, Exploring Corporate Strategy (6th Ed.), London, Prentice Hall
Kotler, P. and Keller, K.L., 2006, Marketing Management, 12th ed, Pearson Prentice Hall
Podobnikar, T., 2005, Production of integrated digital terrain model from multiple datasets of different quality, International Journal of Geographical Information Science, 19 (1), pp. 69-89
Ryan, D., 2014, Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 3rd Ed., Kogan Page