Free Samsung Case Study Example

Questions

Who are the major competitors for Samsung?
What strengths did the company have to deal with the competition?
What were the strategic challenges that the company faced?
Who are the major competitors for Samsung?
This question is very important since for every business that needs to excel in the market it has to know its competitors and get to understand their strengths and weaknesses so as to exploit them. The main competitors of Samsung are the Elpida memory, Inc which is a Japanese firm that focused in manufacturing memory products and electronics. There is also Hyniax semiconductor is a South Korean firm that deals with the electronics. The third competitor to Samsung is the micron technology which is based in U.S that concentrated in the memory business. The other competitors are the Infineon technologies, Nanya Technology Corporation and lastly the semiconductor manufacturing international corporation (Siegel et al., 2015).
What strengths did the company have to deal with the competition?
The company should get to know its strength so that it can maximize on them so as to win the market niche from its competitors. First the company had good technology. The company had to source for DRAM technology from the American micron. The company also hired most experienced Korean American technologist who were good at DRAM technology. Samsung also had product mix of 1200 of different DRAM products. This was a big boost for the company relative to its competitors since none of other companies in the memory industry had such big product mix. This assured the company of wider customer base. Most importantly the company had good design and production techniques and this made it possible to try to create new and different uses of DRAMs than any of its competitors. Lastly the company had good human resource policies that were friendly to the employees (Siegel et al., 2015). All employees were treated equally and important.
What were the strategic challenges that the company faced?
This question is very important too since, it is necessary for the company to understand its challenges so as to correct them in future. The biggest challenge for the company was the entrance of the Chinese firms in the market since the Chinese were patience to make losses so as to gain the market share eventually and this was big challenge to the company in terms of loosing customers. Another challenge that the company had, was to collaborate with any of the Chinese but the problem with was that, China didn’t have a well established property rights to protect investors (Siegel et al., 2015). The company had also a strategic challenge on whether to invest in the cutting edge memory products especially for new markets.

Works Cited

Jordan I. Siegel, and James Jinho Chang. Samsung Electronic (2015): n. pag. Web.