Free Theory Of Planned Behavior As Intervention (Tbp) Essay Sample

Introduction and reason of selecting the theory

For this section, for the sake of guiding the intervention, I have chosen “The Theory of Planned Behavior”. The purpose of selecting this behavioral theory is that it not only will guide in understanding why behavioral problems occur by defining how a behavior is determined but it will also demonstrate how many ways are available for behavioral intervention. In addition, it is somehow, sophisticated in the sense of defining a specific behavior as a result of one’s intention. The theory has also proven an effective intervention in the past for which has been selected for this section as well.

What intervention is?

Intervention is a term that stands for putting barrier into someone’s ways or to intervene in some action, and behavioral intervention is to put a barrier in the way of behavior. The purpose of intervention is to bring change into the behavior (Finnemore 5; Ajzen). This fundamental purpose of intervention can be achieved by using this theory because it offers different ways to introduce intervention either through attitude, subjective norm or the concept of behavioral control.

Theory

Here it seems to be necessary to explain very briefly what The Theory of Planned Behavior is. The Theory of Planned Behavior is designed to help the program implementers to make the intervention to deal efficiently with a specific behavior. This theory assumes that it is the intention of a person that controls its behavior, and this intention becomes the stimuli of performing the behavior. In addition, the theory also states that human behavior is determined by three elements: behavior beliefs, normative beliefs and control beliefs (Health Communication Capacity Collaborative; O'Neal 2). Behavioral beliefs are about the possible consequences of the behavior, as well as the assessment of these consequences, and normative beliefs are about the expectations the others to a person and behavioral control produces a behavioral control. In addition, this theory also believes that human behavior is not only administered by individual’s attitude but the society influences it.
The theory can be used an intervention because it believes that behavior is administered by individual’s intention if a person success in changing one’s intention then the behavioral change will be the ultimate result. To my intervention, the part of the theory that behavior is determined by individual’s intention worked well and the part that there is a potent societal role in determining one’s behavior did not use for the sake of intervention.
Once the target identifies, a standard questionnaire can be made about the behavioral inadequacy. The questionnaire should include the direct measure of attitudes, subjective norms and the concept of control intention as well as the real behavior. By using the analysis of various structural equations, one can reach the real reason for behavioral inadequacy.

Strength and Weakness of the theory

The strength of this theory is in the fact that it tries to find out the reason of why an attitude does not become prompt behavior. Furthermore, it offers multiple ways of behavioral intervention as well as offering a unique concept of behavior and how behavior is administered or control. One more strength of this theory is that it gives a different lens to see the behavioral inadequacy or behavioral change and that lens is to see the behavior occurring due to the pressure of society, due to an outside force and not by individual’s intention(Moss). The fundamental weakness of this theory is that it does not exclusively focus on the maintenance of behavioral change but it the emphasis of the attendance of the health screening (Brewer and Rimer). The attendance of the health screening is not a reliable thing in maintaining the health behavior because the client does not regularly come to attend health screening.

Compare and contrast with other theories

The Health Belief Model (HBM) and Trans-theoretical Model (TTM) are also two different models of intervention (Orji, Vassileva, and Mandryk). The TTM, HBM, and TPB differ in their scope. The HBM is a theory that believed to have stemmed from the researches that were conducted to point out the factors that were affecting the people. TBP stemmed from the research to know why attitudes always did not become a timely behavior and TTM particularly focuses upon the stages beyond action, including the protection of the behavior (Cooke, Sniehotta, and Schuz). Some of the theories such as TTM are relatively easy to use as compared to other theories.
In the modern time the practitioners in health behavior and health education are giving more attention to the overall environment in which a behavior happens and the practitioners are also giving special attention to the maintenance of the behavioral change (Glanz, Rimer and Viswanath 25). The TTM and PAPM give importance to the maintenance of the behavioral change, but the TPB is not giving much attention to it. The TBP is not giving an exclusive attention to maintenance of the behavior, but it is useful in suggesting turnout at health screening (Rippe 225).
 

Works Cited

Ajzen, Icek. "Behavioral Interventions Based on the Theory of Planned Behavior." n.d. 13 April 2015. <http://people.umass.edu/aizen/pdf/tpb.intervention.pdf>.
Brewer, Noel. T and Barbara. K Rimer. "Perspectives on Health Behavior Theories ." 3 January 2008. 14 April 2015. <http://www.unc.edu/~ntbrewer/pubs/2008,%20brewer%20&%20rimer.pdf>.
Cooke, Richard, Falko Sniehotta and Benjamin Schuz. "Predicting Binge-Drinking Behaviour Using An Extended Tpb." 21 December 2006. 14 April 2015. <http://alcalc.oxfordjournals.org/content/42/2/84>.
Finnemore, Martha. The Purpose of Intervention: Changing Beliefs about the Use of Force. New York: Cornell University Press, 2004.
Glanz, Karen, Barbara K. Rimer and K Viswanath. Health Behavior and Health Education. Hoboken: John Wiley & Sons, 2008.
Health communication Capacity Collaborative. "The Theory of Planned Behavior." n.d. 15 April 2015. <https://www.k4health.org/sites/default/files/theory_of_planned_behavior.pdf>.
Moss, Simon. "Theory of planned behavior." 18 October 2008. 16 April 2015. <http://www.psych-it.com.au/Psychlopedia/article.asp?id=69>.
O'Neal, Paul W. Motivation of Health Behavior . New York: Nova Publishers, 2007.
Orji, Rita, Julita Vassileva and Regan Mandryk. Towards an Effective Health Interventions Design: An Extension of the Health. 19 December 2012. 14 April 2015. <http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3615835/>.
Rippe, James M. Lifestyle Medicine. Florida: CRC Press, 2013, 2013.