Good Essay On Branding Strategy

Product packaging: Tropicana Orange Juice video

The video is insightful on what affects product performance in the market. A small thing such as the place where the name of the product is written has the potential of affecting product uptake. The value proportions are important to consumers and how or where they are written in a product affect purchases. It affects purchases because consumers use the information when making purchase decisions.

Product Packaging - Purdue Farms video

The type of packaging used to show the position of a product, influences purchase. It is insightful that visual metaphors are more appealing to consumers than written words. Visual metaphors play an important role in influencing the consumers especially as regards product quality and content. Visual images are more believable than written materials about the product.

Product Packaging – Nestle video

The stages that should be adopted when one brand acquires another brand are informative. In order to retain consumer loyalty it is necessary to move in sequences. The acquiring brand taking the driver role may not go well in the market thus it may affect product consumption. The adherents of the acquired brand should know that their brand is incorporated into another.

New product packaging because details matter

The video though short gives some insights on how a product should be packaged. The product should be easy to read and store. This means that the shape of the product should ensure easy storage with less space occupied. A product should also be designed to allow easy sorting.

Branding - 3 C's of Branding

The video is insightful on the 3C’s of Branding. They are clarity, consistency and character. The consumers should know who are the persons producing the product, what they have, and why they should be contacted. The 3C’s branding can be a useful tool in improving sales because they only buy things they know and trust.