Good Example Of Article Review On FAS 206 Brand Management

FAS206 Brand Management

Brand management is one of the most challenging aspects of marketing. To maintain a unique presence in the market, the product must be endeared to the customers through visual impression. One way by which companies create identity in the market is the use of the company logo. Companies must therefore take into consideration a number of things when designing their logo. Usually, several aspects of typography must be factored in for successful branding. The Channel 4 case brings this to the fore.
Logo positioning is very important. For successful branding, it is important that the logo is positioned in such a way that it can easily be recognized by the intended audience. Channel 4 scores here by placing its logo in a unique position. The Channel 4 logo is placed is placed on a center right position. This distinguishes it from other television brands making the channel more visible in the market.
Another important aspect of branding is that the company logo must be used consistently. It must not be modified in whatever way. This way, customers get to identify with it more easily. If the logo has a number as part of it, it should always be depicted as such without alteration. This is critical in branding. Thirdly, the choice of color is very important in branding as is evident in the channel 4 case. The use of a basic color is advised on logo typography as this makes it easy to avoid using different shades of the color of the logo. For successful branding, it is important that the right font is used. This should largely depend on the message intended for the customers. Lastly, imagery is important in logo design. The logo of choice must create the right impression in the minds of the customers.
For all these requirements to be met, a good knowledge and application of typography is required in every step of logo design. Typography is therefore critical in successful branding in the market.