Good Example Of Destination Marketing: Marshall Island Essay

Activities and adventures:

In order to find out Marshall Island’s attractive features, activities and adventures, which visitors find inexpensive and appeasing, research on the Island’s tourism industry is carried out. The Marshall Island boasts of its clear blue waters, and offers divers superb deep sea diving adventures in deep blue ocean waters. Other adventurous activities include:

Surfing the waves,

Trekking the rocky parts of the island,
Skydiving over the blue waters,
Kayaking and truck tours across lands, which are barely charted.
Accommodation is also affordable for all visitors. The Marshall Islands are a great destination for explorers, adventure seekers, and for those purely taking the time out to relax. Hotel rates depend on length of stay, number of guests, meal plan, location, and amenities available. Rates may also vary according to the class of the hotel.

Competitor Analysis:

The table shows the competitor analysis for three other tropical islands, Fiji, Maldives, and Vanuatu.
Target market:
For a beautiful tropic Island such as the Marshall Island, the main target market are
Honeymooners
Hikers and trekkers
Scuba divers
Swimmers
Adventure seekers
Explorers
Biologists
Anthropologists
Sportsmen
These different groups may have different characteristics but their need and requirements are similar. Each group is looking for a beautiful location to carry out their activities. These different groups are targeted as the main market for these Islands. Their numbers and frequency are slowly but consistently growing over the years. With time, the Marshall Islands have grown and developed from the tourism industry. The government has used this information and focused its development towards enriching the tourism industry. Investing in tourism means that the government works at preserving and improving their environment and their tourist attractions. Explorers may come to view and study the shipwrecks of the World War 2, which is also a major attraction.
Biologists may greatly enjoy studying the sharks and different marine life found around the islands. Anthropologists who come to visit Marshall Islands are able to study and experience the rich culture available. Sailing competitions held by the Marshall Islands are a huge attraction to the sportsmen and women interested in sailing. Food enthusiasts may also enjoy sampling the rich cultural foods of the Marshall people. The different personalities brought about by the different activities and attractions of the Marshall Islands are of a wide range. The Marshall Islands are a great holiday destination for all lovers of adventure, and for those who want a relaxing holiday as well.

Work Cited:

Song, Christine. "MARSHALL ISLANDS." Prezi.com. 10 Oct. 2014. Web. 14 Mar. 2015.
"Marshall Islands - Lonely Planet." Lonely Planet. Web. 14 Mar. 2015.