Good Example Of Research Paper On What Business Are They In? 

Vogue Magazine- Public Relations 

Vogue defines an international firm that is in the fashion industry. The magazine is present in about 23 countries, where there are editions published monthly in each of the nations. b) Find the firm’s 10K information on the web and review section 1 [if the firm is private, then find a public firm in the same space to get data].
Vogue is noted to have an annual revenue of between $460 million. The revenue is mainly from advertising.c) What are the key factors driving their business?
In 2006, Vogue was described as the most influential magazine globally. The publication of the magazine was noted to rise to 11 million readers, in the United States alone and 12.5 million readers in other nations of the world. The primary factors influencing the industry and; consequently, the business activity of Vogue magazine can be classified as political, technological, economic and social. The major issue examined in the magazine are fashion issues. For this reason, the evolution of the fashion cultures globally affect the performance of the magazine. The company must keep updated on the development of fashion. In addition, the company must consider social factors to determine their appropriate markets. This included the inclusion of different cultures and religions in their fashion examination. For instance, the company acknowledge the trends I Muslim fashion in 2006 including their approach towards women fashion and the effect of fashion on the lives of women.
In reference to the political factors, the company is involved in different political activities and donations to increase their relevance in the industry. For instance, the company participated in the campaign “Beauty without Borders”, which aimed at supplying Muslim women in Afghan with cosmetics to enhance their looks and ego despite the political standoff in the nation. The company is demanded to keep their technology updated to enhance their relevance in the industry. Technology is integral in the industry due to the incorporation of video and image editing, the quality of their production and the transmission of their products. This includes the application of different approaches towards enhancing their consumer reach. Additionally, the company operations are affected by the economic shifts in the countries that they operate due to the relevance of economic issues such as inflation. d) What is this firm about (product/service)? What information is relevant regarding customers, competitors, sales, goals, staff/turnover, organizational structure, etc.? Is the firm doing well?
There is an increase in the monthly reach of the magazine and increased readers of the magazine. The monthly audience has increased to 11.3 million, considering that the online audience is estimated at 1.3 million. The median age of the readers is estimated at 37 years. This demonstrates the prevalence of the contents of the magazine among different age groups, who can relate to the contents of the magazine. In 2006, Vogue was rated highest among the fashion magazines; as well, there are predictions of growth in the coming years, particularly due to the increased embrace of fashion among different age groups globally. e) Are there recent newsworthy issues regarding this firm or industry? What are trade publications, newspapers, industry publications and social media saying about the firm/industry overall?
The fashion industry has observed progressive growth and evolution of the years. Therefore, the fashion industry is presented to have evolved from the modern age. There is a shift towards the manufacturer reduction of fashion products in contrast to the previously applied custom manufacture. However, consumers are demanding the customization of their fashion to enhance the uniqueness of their styles. This includes the clothes that they use for their attendance at various events. Moreover, designers are tending to apply various exotic materials including leather, fur and fibers.
In the magazine industry, there are accusations of increased pleasure on the body images of the models. Therefore, models are observed to resort to taking drastic measures to regulate their body weight. This has led to the penetration of drug abuse and alcohol abuse in the fashion industry. There are accusations on increased nudity in the fashion industry where “being naked translates to success”.
However, there is an increased trend towards the inclusion of plus-size models in the industry to enhance the industrial penetration among the typical clients that supposedly lack the “perfect” bodies portrayed in different social media and public forums. Social media is observed to play a great role in setting the fashion trends; therefore, there is a shift towards social media marketing where different fashion magazines are shifting towards the interaction with their clients over social media sites. f) Research the compensation package typical of this job for this industry
The average salary for Public Relations professionals is estimated at $ 53100 p.a. At the lower levels. However, the profession is observed to be prevalent in different organizations where each level demands a public relation professional. At the Executive Vice President (Public Relations) position, the compensation package is estimated at $184,500.