Good Pocatello Nissan Kia Essay Example

Introduction

When people observe, interpret, and reflect on things, they are very critical to obtain the exact information. Personally, I am certain to do things better and deliver the information in a credible way. I started to look for some advertisements and I chose the promotional advertisement of the Pocatello Nissan Kia. I chose to present this advertisement in the class to demonstrate my ideas about the rhetorical analysis. I believe that my chosen advertisement would surely tell us that everything we learned from this course is significant. In addition, this assignment is practically the best way to improve our skills and learn more from the real world.
Let me start to present and explain some backgrounds of the Pocatello Nissan Kia promotional advertisement or mailer promotion. The event headquarter is located at 300 N. Fifth Avenue, Pocatello, ID. This advertisement is simply sent by the event headquarter of Pocatello Nissan Kia to the clients who purchased a unit or plan to purchase through the postal mail directly to their home. It is a ‘scratch and win promo’ and inside the mailer is the confirmation code, if it matches, then instantly the recipient could win big prizes.
The promotional advertisement of Pocatello Nissan Kia is intended to those who purchased a car or those who plan to purchase a car. The content of the promo is very convincing to open-minded clients who believe that they can win big prizes or wonderful giveaways. However, it would be not convincing enough if the promo does not have any proof that it really provides what the content of the ad presentation.
Convincingly, the promotional advertisement of Pocatello Nissan Kia is content attractive to clients. For example, the mentioned $100,000 is a big amount to convince clients to participate in the promo. Also, the ad stated that, participants can win one of the other great prizes such as vacation getaway, Apple i-Pad, flat screen TV, or $100 Wall mart gift certificate. These are major claims of the mailer promotion of the company. Particularly, the statement that says, “Do not miss your chance of winning” is an idea to convince clients to participate in the promotion. However, the ad is not totally convincing, in my opinion, because it lacks proofs to show that someone has won any prizes as stated. Without it, it would be possible that the promotion can be to a certain extent misleading.

Analysis

The mailer promotion of Pocatello Nissan Kia is the genre of this analysis. The promotion itself can provide the characteristics or features of the ad and what the promotion it holds. After a thorough study of this ad, the intended audiences are those who can afford to purchase cars in the company. The main goal of the mailer promotion is to promote their products and convince the public that they offer big prizes people can enjoy.
In the part of convincing the clients by presenting the prizes is already a big impact to the clients, the ad demonstrated the sense of reaching the client to participate in the promotion. However, part of the ad does not show well-defined credible evidence. It lacks the tendency to present the proof of facts or information that it is true and clients might think that the ad is misleading. Not to disregard the contact numbers of the event headquarters provided, but it would be better if they include some facts to convince the clients more.
Personally, when I read the ad, I would say that it is amazing. Just imagine that only to scratch to win instant prizes. On the second thought, I ask myself, “Is this for real?” Well, this is the usual reaction if the person reading it if he or she is surprised. At a glance, the elements are not well organized or well arranged. The content is good, but the presentation is not logically arranged accordingly. Everything just popped up on the promotion sheet and the background is not clearly presented. It would be better if they added colors that would complement to the ideas they are presenting in the advertisement. In addition, the proper arrangement is an advantage in order to give clear and precise description of the promo. The promotion is centered to the adult clients and to those who are interested to purchase a unit as a necessity.

Evaluation

The mailer promotion of Pocatello Nissan Kia advertisement has a less logical arrangement and the visual presentation especially the background is not very attractive. The statements are partly convincing since the ad used amount and giveaways. It lacks proof of winning to convince the clients. I would not purchase the product immediately. Instead, if I am the receiver of the mailed promotion, I would rather go to the main office to clarify everything to avoid misleading information.

Conclusion

The introduction should explain the detailed background of the company. A detailed background can help the reader be informed to understand clearly the context of the advertisement itself. In the analysis, it is recommended to provide a comparison to determine the advantages or disadvantages of the advertisement. The evaluation should provide more suggestions so that readers can identify the weak part of the arguments. It is better to provide an open-ended question to guide the audience to apply it on their own analysis. Lastly, overall, try to convince the audience that the issue is relevant.

Reference

Pocatello Nissan Kia. (2015). Scratch and Win Mailer Promotion. Pocatello, ID.