Good Report About Research Methodology

Introduction

In the contemporary word the demand for sustainability development has escalated because all the choices made today have significant effect in the future. Therefore, companies and all stakeholders need to formulate decisions and make measures that do not restrict the choices of the future generations. For the last three decades, United Arabs Emirate has not recognised the need for sustainability as a fundamental principle to guide tourism industry, among other industry. However, in the previous yeas UAE has launched vision 2021 which aims to utilize long-term strategies to enhance sustainable national development. It is for this reason that Dubai Tours need to incorporate the sustainability efforts in the economic, social and environmental factors. This paper provides an insight of the business structure that the Dubai Tours should integrate to foster the sustainable development in the tourism industry.

Literature review

In the United Arab Emirates, the concept of Ecotourism is relatively new and unexplored. As a result of the desert environment, many companies have been facing challenges that lessen their dream to accomplish the green tourism spirit. However, various tourist companies have been able to embrace sustainability to offer tourism services and products with minimum impact on the desert environment. According to Todorova (2012) the Sharjah Investment and Development Authority has established sustainable tourisms development in Kalba. The project aimed at preserving the only remaining natural mangrove forest in the area. In addition, Ramada Hotel and Suites Ajman established a green initiative in April, 2014. The initiative involved resource saving and innovative energy practices, and the presentation of the anticipated and current green efforts made by the company. The company also collaborates in the country-wide UAE Green Festival that educates the resident on how to achieve sustainable and enjoyable way of life though green practices. The UAE government has established significant efforts towards achieving green technologies and products as a paramount goal for the country. The initiative involves areas such as investment Incentives, Green Energy, Climate Change Effects, Green City, and Green Lifestyle. Another scientific tool developed by Al Basma Al Beeiyah, assist the country to evaluate the impact of water and electric consumption. This is an effort to help all stakeholders formulate effective decisions and policies to minimize the UAE’s Ecological Footprint http://www.uaetourism.ae/web/guest/tourism-environment-sustainability

The report will utilize both primary and secondary methods. The effective methods of collecting primary data include a semi-structured questionnaire that have both open and closed questions. These questionnaires can be posted online in order to save time and cost of administering them though traditional drop and pick method. In addition, the primary data was collected from the companies, government bodies and non-government organisations. The respondents were required to respond though telephone lines. This method was considered effective in the developed regions, and especially where the survey required limited time. To acquire valid data from the primary methods, a pilot study was conducted in order to help the researcher test study measures, test validity of tools, and estimation of outcome variables. The pilot study collected prior to the main study help the researcher to identify the weakness of the study and hence rectify the necessary amendment.

Legal sustainable structure

The Dubai Tours must comply with the current scientific and social efforts of the sustainable development. This implies that the decision-making procedures must abide to the country’s laws and the accepted norms and culture in the society. For instance, the structure must comply with the UAE vision 2021 with subject to the sustainable development.

Marketing plan

The Dubai Tours should develop a green marketing strategy by formulating green brand development, green advertising and promotion, and green distribution and marketing research. Since the company is penetrating in the ecotourism industry the penetration pricing strategy should be utilized. This involves charging lower price than the competitor in order to attract more tourists.