Good Report On Marriott Hotel Competitor Analysis

Introduction

The hotel and lodging industry consists of fragmented properties in that competitors fail to own more than 20 % of the market share. The market offers competition through the aspect of quality. The quality takes place in the nature of the restaurants, services, meeting facilities and rooms. The other factors include desirable places that attract the customers and a global supply chain with a low-cost methodology. Marriot International offers a broad range of services to more than seventy countries across the globe with its clientele reaching millions on an annual basis. It leads its other competitors who have the presence in more than one hundred countries. Some of its major competitors include Starwood Hotels, Choice Hotels International (CHH), Hilton Hotels, InterContinental Hotels, and Orient-Express Hotels (OEH).
The company works with a global approach found outside the boundaries of America to eradicate challenges like local economic recessions and adverse geographical factors. The outside world comprises of opportunities which would boost the profits in their investment areas. Specific areas like China and India have potential to achieve economic booms. The company avoids recessions which lower revenues, increase cost risks and reduce profits within the operations of a business. Nevertheless, recessions may stop a company from operating. It exposes companies to many challenges that have a risk impact on their functionality.
The hotel and service industries have several challenges which relate to threats from the internet reservation channels. The channels represent the booking process of the rooms. The channels act as a platform for charging high commissions from the reservations. The lower rates charged put pressure on the hotel. Marriot has upgraded its system to counter threats that come from their third parties. Marriot leads the other competitors in the online booking reservation in the hotel industry. The process occupies more than 75% of the whole booking and reservation system. Marriott International works with five individual segments including full-service lodging, North America Limited-service lodging, timeshare and Luxury accommodation. It involves franchising of the hotels, carrying out developments and corporate housing with more than 20 brands. The company also stays relevant in the market through its four separate names of the brands it operates. The company comes up with most of its revenues from the North America full-service lodging sector. The brand names of the Marriot International Company include Renaissance ClubSport, JW Marriott, Renaissance and Marriott.
The company has various strengths according to the SWOT ANALYSIS. The company enjoys a broad range of recognition in the operations of its brands. Marriot works with an innovation policy that focuses on improving the standards of the services offered to the customers. The company has an excellent working plan for its employees that surpass the other companies. The weakness of the enterprise involves limited marketing share from the established hotels. The phenomenon creates a platform for competition. The hotel industry offers competition through the establishment of several hotels. The company also uses the opportunities which a high potential. The Asia-Pacific region consists of a platform which tends to boost the economics of the area. The area promotes the platform for the development of tourism. The company has also created an excellent platform for renovating its infrastructure to support its modern. The company also allows innovation platforms that entail improving the needs of the customers. The other threats affecting the company include a stagnated market for the services offered.