Good Research Paper About The Customer’s Right

Academic reading 7

Customers are one of the key and strong factor in the success most companies. They can raise a company's earnings because they may buy more of their products and their satisfaction can help the companies to advertise the products. Therefore, companies and managers must take into account customer’s rights. Businesses find that some customers are more valuable than others. This can be for a range of reasons, from the size of their purchases to the relative ease of managing their accounts. Successful businesses are generally those that identify these valuable customers, build relationships with them, and work to bring in new customers with a similar profile. Customers do have many rights such as product safety, honesty in advertisements, good quality of products and prompt service.
First, it is the company’s responsibility to care about the customer’s lives. However, some times, some companies do not care about the safety rules and cost people’s lives. One company which does not care about the safety of people is TTC. Flack (2014) stated that “TCC vehicles have been involved in over 18,000 collisions over the past five years, according to data obtained by the Toronto Star”. Perhaps even more surprising is that "181 drivers have been in 10 collisions or more" over this same period. Of these accidents, roughly three quarters were deemed "not preventable" as part of the TTC's internal review process, which involves a manager inspecting the scene of a collision. In the event that an accident is deemed "not preventable", the operator's record remains clean, which is why so many drivers with multiple collisions continue to drive their vehicles”. Many companies need money and put it ahead of customers. Money is the most important of priorities for them. However, companies should care about human lives, punish negligent employees and offer compensation for affected.
Secondly, customers have rights about getting the truth in information about the product. Everyone notes that advertising plays the most important role in sale of most, if not all, products. However, many advertisements lack truth and are based on incorrect or false information. Companies try to improve their product sales through glitzy pictures and it will be a while before the customer discovers that con game. According to Lee, H. (2013), "Dove reinforces the traditional consideration of beautiful traits”. The superficial message of finding inner beauty is masked by Dove’s manipulation to further the traditionally beautiful stereotype. Further, the title Dove Real Beauty Sketches implies that there is also a falsified beauty.
Ironically, this false perception of beauty is what Dove actually feeds consumers through the video. The companies have to be honest with their customers through advertisements, and it must be clear to disseminate the correct information.
Finally, there are companies’ that hone with customer’s thoughts by maintaining the quality of its products. Most customers are comfortable with some companies that maintain the finest and the best products for customers. For example, Starbucks is a great company. For many years, Starbucks gave customers the best customer service and best morning coffee and that is how Starbucks is characterized by a large number of customers who can afford to spend their day with coffee Starbucks, “It has always been, and will always be, about quality. We're passionate about ethically sourcing the finest coffee beans, roasting them with great care and improving the lives of people who grow them. We care deeply about all of this; our work is never done” (How Ethical Behavior Can Boost Business, 2012).
In conclusion, no one can be perfect, but we should learn after a mistake. A successful company takes into account the rights of customers before taking their money. The real success of a company lies in making the customers visits it every time they want to buy good items. When companies feel homely with customers and care about their life, it will lead to increases in the number of customers and profits.

References

Flack, D. (2014). How many TTC collisions is to many? Retrieved from http://www.blogto.com/city/2014/07/how_many_ttc_collisions_is_too_many/
“IDENTIFY AND SELL MORE TO YOUR MOST VALUABLE CUSTOMERS.” (2011). Retrieved from http://www.infoentrepreneurs.org/en/guides/identify-and-sell-more-to-your-most-valuable-customers/
Lee, H. (2013). Marketing TALK: Is Dove “Real Beauty Sketches” Unethical? Retrieved from http://www.sfubiz.ca/sma/2013/10/marketingtalk/
“Starbucks: How Ethical Behavior Can Boost Business.” (2012). Retrieved from http://bizgovsoc4.wordpress.com/2012/11/11/starbucks-how-ethical-behavior-can-boost-business/