Good The Spin Technique Essay Example

The spin technique is a reverse psychology mechanism used in the marketing of products by many marketing managers in various institutions. They are situation questions, problem, implication questions and need payoff questions. Specifically it is useful where the seller and the buyer are big business institutions because the scale of purchases and sales will be big. They use a rescue and hurt a situation where the clients must conceive the negative consequences if they do not buy the product. In this situation, I will market the conference services offered by SNHU; I would pose the following questions:
Why are conferences services important for Manchester NH? It is a need question seeking to make the executive directive conceptualize the importance of conference services to his organization. The question will help the director put the need for conferencing in the context of the SNHU services offered.
Do the employees benefit from the conferences they attend? It is a problem question informing the executive about the problems emanating from lack of conferencing for his or her employees. Conferences provide an opportunity for employees to learn the skills that require besides the technical expertise they have (Young 1). For instance, they can learn the manner in which they can resolve organizational conflicts, which is not among their areas of expertise.
Do the facilities offered by the SNHU conferences fulfill the objectives of the Manchester NH Chamber of Commerce? A need payoff question rescues the hurt feelings imposed on the audience (Push Marketing techniques, 2). For instance, the Executive has identified the problems that emanate from the failure to attend conferences by the stakeholders in the organization (The Hurt situation). For this reason, the rescue situation is the fulfillment of organizational objectives, which makes the executive consider buying the services offered.

Works Cited

Push Marketing Techniques. New York: Films Media Group, 2005. Print.
Young, Laurie. The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business. Chichester: Wiley, 2011. Print.