Loogle Glass Research Papers Example

Executive Summary

Loogle Glass was designed for answering the customers’ need for ongoing cutting edge technology better than the competitors. Loogle Glass is developed under Google parent company, providing a new experience for consumers who are permanently seeking to improve their hardware and software experiences.
The vision of the company is to partner with the customers for identifying their technology needs in order to facilitate their daily activities. The mission of Loogle Glasses is to provide high quality eyeglasses with next-gen technology incorporated, for improving people’s quality of life through a unique and effective technological experience.
The consumer experience is practically an integrated component within Loogle Glass, as the goal of the organization is to provide the highest customer support in the field of wearable technology, overpassing its currently strongest rival – Apple, whose customer service is perfectible. Along with the product innovation capacity of Loogle Glass technology, the excellent customer service will create the advantage of differentiation. The company’s value proposition stands in its focus of achieving a progressive status, being flexible to change management techniques, specifically for anticipating customer needs before they ask for new upgrades, acting as a trend-setter.
This product targets to form hard core clients on brand loyalty, pursuing the consumers who are attracted by value, created through product improvements and brand personality appeal (Kumar, 2009). One of the features of Loogle Glass is the capacity to record, which represents a risk of incompatibility with the ethical and legal aspects regarding the respect for others’ privacy. Moreover, a major business risk for the producer of this technology is that the technology might be replicated. A new entrant on the same market implies decreased market share for the existent players on the market (Matsuo & Colomo-Palacios, 2013). Hence, replicated technology might induce the threat of new entrance, reducing Loogle Glass’ market share. As long as the company integrates the trends from the external business environment within its business model, it will remain a trend – setter. Loogle Glass will stay competitive due to its capacity to accept fluid change and to reinvent technology and life.
Quantifying the company’s goal of selling 50.000 units in the first six months, there can be anticipated a profit opportunity in less than two years, with aggressive promotion. With Loogle Glass students will gain a trendy accessory for recording classes, while businessmen will communicate virtually from miles away more easily. The product will change the students’ learning methods, allowing them to record classes, will improve the communication for business people or it will integrate technology in the athletic activities and will create quality fun memories for families.
With each new identified need for study, business, leisure or entertainment, Loogle Glass will continue to upgrade its features, providing outstanding customer service for being the number one choice of consumers for cutting-edge technology.

References

Kumar, R. (2009) Consumer behavior and branding: concepts, readings ans cases. New Delhi: Dorling Kindersley.
Matsuo, T. & Colomo-palacios, R. (2013) Electronic business and marketing: new trends on its process and applications. New York: Springer.