Magazine Advertisement Essay Example

The world of advertisement could create anything to draw your attention or to convey any emotions. A lot of pictures and videos around the world are succeeding in that. With the help of showing something interesting for all people and at the same time very private individually advertisements serve to make us want the products or services they show us.
While looking at this picture for the first time, the very first thing in the frame that catches my attention immediately is a big yellow surfboard that is held by a young African-American person. It is safe to say that this man coupled with two young boys near him is in the center of this advertising. In the background of the picture one may see a beautiful harbor with white sand and clear water.
On the right side of the picture, it is possible to notice a tree, I think it is a palm tree, thus one may say that it is some tropical country, and in the right bottom corner one may see that it is Dominican Republic. All these create a wonderful atmosphere of weekends that impossible to forget or vacation on white beaches, drinking tasty cocktails, surfing and bathing.
It is safe to say that this advertisement consists of small amount of verbal information. However, one may say that even though there is not a lot of such information, it is very important and with the help of several sentences one can get enough necessary information.
As the advertisement describes us everything positive while spending time in Punta Cana, it is clear that the colors should be as bright and sunny as possible. With the help of such relaxing atmosphere that one may see on this picture, it is very easy to begin dreaming of that resort. Furthermore, the usage of light also plays important role, as one may find not only sun but a shadow from the tree, creating relaxing atmosphere.
Most of the people, at least once have been on such vacation, with palms, sea or ocean, and leisure time. That is why this picture creates very strong emotions, for someone it could be nostalgia about some other place, resembled with this. For others, it could be warm memories of time spent here, meeting new people and friends. Everyone may find anything special and private that only he or she knows, and that is the very purpose of the advertisements.
Generally speaking, it is possible to assume that the yellow surfboard may have special significance as it shows that your vacation could be spent as actively as it possible. It is hard to say that this picture has symbols in it. One may say that a palm tree could a symbol for “the year around summer”, constant sun, warmth and fun.
Hence, one can come to the conclusion that this picture does convey great emotions and feelings of warmth, relaxing and enjoyment of the life. Frankly speaking, the goal of the ad is to lure our attention and to make us want whatever they want to sell, and this picture succeeded in it.