Mission Statement Business Plan Examples

Business

Business Plan about an Electronic Car Company
Executive Summary
This plan is about our new Electronic Car Company. This company is anew in the car industry and will promote innovative systems in the cars that will be produced. This plan gives an overview of this new car company in terms of various aspects. First, the organization’s mission statement, strategies and objectives will be discussed. These elements will provide an understanding of the purpose of the establishment of the company in terms of its business functions. This plan will also include the SWOT analysis of this new electronic car company to enhance the understanding of its functions and operations.
This plan will also include the industry positioning strategy according to the SWOT analysis. This positioning strategy will enhance the understanding of the company, its business strategies, and its business operations and functions. This plan will contain a value curve that will encompass various key features of the market. This value chain will be consistent with the positioning strategy and the SWOT. Lastly, the plan will have a conclusion that will include an overview of the company, its internal and external environments.

The core mission of this company is to enhance a level of quality in all its cars around the market and to instill dominance in the manufacture of cars with unique features around the world.

Strategies

The business strategy of the company is to ensure competitiveness in the market, produce quality and unique cars, and promote technologies for the green-energy vehicles. In addition, the car company stresses the need for the improvement of the lives of individuals around the world through corporate social responsibility. The car company also promotes the concept of corporate citizenship, which encompasses contributing to the host region.

Objectives

The objectives of the company will vary according to its operations and strategies. They are as follows:
SWOT Analysis
Strengths
Innovativeness
One of the objectives of the company is to promote effective management of operations in terms of ensuring the innovativeness within the company. Innovativeness will come with the type of leadership in the company. Every leader will have the obligation and responsibility of ensuring the promotion of that objective. As such, the management will promote this objective through the organizational changes and improvement in its internal environment. This obligation will blend with the strategy of ensuring that the company tradition and culture is maintained throughout the operations of the company.

Weaknesses

The core weakness of the company is that the company does not have experience in the production of cars. That is, since the company is new in the automobile industry, the experience to cope in the environment could be challenging. Some of the aspects in the environment could be the changes that are probable in these markets. For this reason, the formulation of strategies could be challenging. Additionally, the formulation of these strategies could be costly in terms of the market research required.

Opportunities

New Energy Saving Technology
The company will implement and execute a new energy saving technology for the cars produced. This technology will ensure that the cars are fully protected from the rocks and tiny scratches. In addition, our cars will still receive all the sunlight necessary for the energy received from the sun. Our company has a specially designed plastic that protects the solar panels and prevents them from being destroyed in case of accidents. Parts such as the bonnet, the bumpers, and the trunk will not be fitted with these solar panels because they are most likely to be crashed in case of an accident.
This new energy saving technology will also be elemental because it will facilitate the promotion of the business strategy of the company. The technology will also be important for the formation of objectives and definition of strategies within the company operations. The technology will facilitate the improvement and effectiveness of the cars produced, making them essential for the market. This technology will also be a unique feature in the automobile industry and market, which will be essential for the company to remain in organizational business operations and functions.

Government promotes clean energy

The government promotes clean energy. As such, the company will be in line with the regulations of the government, which will reduce the business constraints in the external environment of the company. Our product is mainly for the adults with drivers licenses. This product will be elemental for the market because many people are worried about the environment and gas emissions. The uniqueness in our products is that individuals do not need to charge it with the electricity to have it run. It charges on its own while in the sun and partially in the moonlight when enough sunlight is reflected off the moon at that time. Our product also stores energy for a week, so that in case of absence of sunlight the cars will still function. This element will be essential for the company because it will promote the operations of the company within the regulations of the government.

Threats

Since the company will be a new company in the automobile industry, the operations will be going against big companies such as Mitsubishi, Toyota, Nissan, and Tesla. As such, the actions of these competitors will define the reactions and the operations of the company. Another threat for the company is that the new technology for the company could change the market. That is, there could be then need for pricing the cars at higher costs. For this reason, pricing it at such costs could change the market. The change in the market could affect the operations and the business functions of the organization. As such, this will be a threat for the company.

Cost Focus Strategy

The company will employ a cost focus strategy. In this strategy, the company will seek the costs advantage in the target segment. With this strategy, the company will exploit the differences in the cost behaviors in some of the segments. This strategy will be elemental for the company because it will enable the company to focus on its variable and fixed costs. These costs will be essential for the development of market strategies in line with the formation of costs. These strategies provide essential reason and opportunity for the company to explore its strategies concerning the aspects that affect it.

Conclusion

In conclusion, the new electronic car company will be important for the target segments. The company will produce unique cars of high quality, which will be elemental for the company’s operations and business functions. In addition, it will have effective objectives and strategies for the company. As such, these essential aspects of the company will be essential. The company will have various strengths, weaknesses, opportunities, and threats. The core strength of the company is innovativeness. This innovativeness will be important because it will facilitate the promotion of activities, and operations that will promote the business functions of the business.
The weakness of the company is the lack of experience in the production of cars since the company is new in the business. The opportunities for the company include the fact that it will have an essential technology to modify the vehicles and make it unique for the products. Another opportunity is that the government supports the energy use, which reduces the external environment constraints. Lastly, the threat is the stiff competition from other companies.

Works Cited

Barney, J. B. "Strategic Factor Markets: Expectations, Luck, and Business Strategy." Management Science (2011): n. pag. Print.
Barney, Jay B. "Strategic Factor Markets: Expectations, Luck, and Business Strategy." (2010): Print.
Schwartz, H. "Matching Corporate Culture and Business Strategy." Organizational Dynamics (2010): n. pag. Print.
VENKATRAMAN, N. "Measurement of Business Performance in Strategy Research: A Comparison of Approaches." (2009): Print.