Mobile Optimization In Digital Marketing Business Plan Samples

SUMMARY OF ISSUES

Companies are ensuring that apart from having a mobile application and a responsive website, they develop content that is mobile-optimized. They are also increasing social media presence by the use of mobile phone platforms. Mobile phones are able to reach many people at a time because almost every person in the modern society own s a mobile device.

Increase in social media marketing

Marketers have realized that social media marketing is an essential part of any marketing campaigns. Social media presence has been on the increase every year and therefore marketing on social media platforms is important to enable marketers to reach audiences. A large percentage of modern consumers of various products are active social media users.

Increased email marketing

MATERIAL EFFECTS ON IT
The trends have made it necessary for IT departments to hire professionals who are charged with the responsibility of handling marketing campaigns on various digital platforms. For example, an organization may have professionals who are responsible for executing marketing campaigns and monitoring trends on social media platforms.
Acquisition of new marketing tools is another effect the trends have had on IT. The use of telemarketing has benefited businessmen by increasing lead generation which has helped businesses increase sales volumes and customer base. Mobile phone apps push notifications transmit direct messages to its users either automatically or as part of the campaign. Federal Telephone Consumers Protection Act prohibits contacting an individual without a prior consent for all calls limiting the number of customers reached. In addition customers may ignore calls and marketing messages. Introduction of mobile app locks has blocked rich push notifications that appear on mobile phones containing marketing information.
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References:

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Digital Marketing Trends 2015. (2015, February 1). Retrieved March 12, 2015, from http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2015/
Garst, K. (n.d.). 7 Digital Marketing Trends That Will Dominate 2015. Retrieved March 12, 2015, from http://www.huffingtonpost.com/kim-garst/7-digital-marketing-trend_b_6493310.html
Three digital marketing mega trends for 2015. (n.d.). Retrieved March 12, 2015, from https://econsultancy.com/blog/65990-three-digital-marketing-mega-trends-for-2015/
Top 5 Digital Marketing Trends of 2014. (n.d.). Retrieved March 12, 2015, from http://www.clickz.com/clickz/column/2309955/top-5-digital-marketing-trends-of-2014
Top 7 Online Marketing Trends That Will Dominate 2015. (n.d.). Retrieved March 12, 2015, from http://www.forbes.com/sites/jaysondemers/2014/11/24/top-7-online-marketing-trends-that-will-dominate-2015/