Mobile Optimization In Digital Marketing Essay Sample

SUMMARY OF ISSUES

Companies are ensuring that apart from having a mobile application and a responsive website, they develop content that is mobile-optimized. They are also increasing social media presence by the use of mobile phone platforms. Mobile phones are able to reach many people at a time because almost every person in the modern society own s a mobile device.

Increase in social media marketing

Marketers have realized that social media marketing is an essential part of any marketing campaigns. Social media presence has been on the increase every year and therefore marketing on social media platforms is important to enable marketers to reach audiences. A large percentage of modern consumers of various products are active social media users.

Increased email marketing

Higher demand for digital analytics
It is claimed that the demand for the digital analytics with practical application in marketing activities of the modern companies is growing drastically every year. For instance, it is estimated that around 31% of the internet traffic of the sites and applications comes from mobile devices. At the same time the volume of information within the internet increases every year. Therefore, there are more and more data to analyze digitally and continuously growing demand for such services.

More added value through digital analytics

The companies dealing with the internet tend to put more effort in the market research by digital means. It is maintained that the recent trend of the deeper user engagement into a number of internet activities in parallel open up to the high technology and well prepared business entities. The latter have found out that dealing with data as the basic piece of the business processes is the most feasible way of achieving the sustainability and growth of the company’s performance in terms of profits and social.

MATERIAL EFFECTS ON IT

The trends have made it necessary for IT departments to hire professionals who are charged with the responsibility of handling marketing campaigns on various digital platforms. For example, an organization may have professionals who are responsible for executing marketing campaigns and monitoring trends on social media platforms.
Acquisition of new marketing tools is another effect the trends have had on IT. The use of telemarketing has benefited businessmen by increasing lead generation which has helped businesses increase sales volumes and customer base. Mobile phone apps push notifications transmit direct messages to its users either automatically or as part of the campaign. Federal Telephone Consumers Protection Act prohibits contacting an individual without a prior consent for all calls limiting the number of customers reached. In addition customers may ignore calls and marketing messages. Introduction of mobile app locks has blocked rich push notifications that appear on mobile phones containing marketing information.
As far as the digital analytics development in IT is concerned, a trend is observed for IT budget increase on the so called “social listening”, also regarded as “online reputation management”. The modern companies tend to be willing to spend more on the marketing activities, allowing to learn the customers’ habits and responsiveness to particular social media opportunities.

Recommendation:

In respect of the digital analytics, it is highly important to exploit the new marketing possibilities, offered by the modern technologies. Since the implementation of such social networks principle as filling out the personal data and checking in across the whole web with one account, the possibility has been offered to the businesses to track and analyze the experience of the customers in form of the modified internet surfing record. Modern researchers and marketers shall utilize what is called the most efficient approach: stressing the advantages of contextual advertising and personalized content for each customer, based on his interests and habits, identified upon the social network data and most viewed apps and pages log analysis.

References:

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