Report On A Business Report

COMMUNICATION

A Business Report
Executive Summary
Holistic Assessment write-up commences with probable views on having an accent and the lack of it on a sales person vis-à-vis customer acceptance and response to sales person under various situation. It begins with laying an emphasis on how accent neutral standard conversation aids and assists a sales person in creating a positive impression. It also presents a contrary view in which it highlights the reason why accented sales pitch may also find acceptance. It ends with certain pointers that serve to assist a speaker with different dialect in comparison to the target audience.

Report

Holistic Assessment on accent delineates the role that accent places in garnering sales response vis-à-vis the characteristic of the target audience. A sales person may, depending upon the type of the target audience/customer either generate interest or be out rightly ridiculed on account of his or her accent. As also pointed out by an online publication by the University of Chicago, there are studies that indicate that there is generally a favourable perception regarding salesman who possess standard neutral accent as against those whose accent is heavily influenced by their local dialect. This is the reason why standard accent is promoted by broadcast media that is achieved by making the broadcasters go through rigorous training concerning vocal delivery. There are several corporates like Mitsubishi, Wells Fargo Bank, Union Carbide etc. ensure to get their employees train in various corporate accent reduction programs.
However, there is a contrary view, according to which an accent may also be considered as an asset to the speaker under certain circumstances. A speaker with an accent may be able to connect better with the target audience on account of being able to project his individuality and consequently creating personal interest. Further, the perception concerning what amounts to the most suitable English is often dictated by the composition of the target audience and the circumstances in which speech will be received.
There are certain guidelines that a speaker with a different dialect in comparison to that of the target audience can take care off to make his speech more acceptable and effective. In order to enable the audience to acclimatize to the speaker’s style, the speaker must speak slowly in a distinct tone at the commencement of the speech. The speaker must not be apologetic about his accent as it will get accepted once the audience understands it. The spear should ensure that his interaction with the audience is without any hassle and concern.
Work Cited