Sample Case Study On Hotels Market New Comforts Just For Millennials

Hotels are increasingly targeting the millennials as they see them as being critical in their financial growth. The millennials love being connected to the social media platforms they love communicating with other millennials. The financial aspect that millennials can bring to hotels cannot be understated. The total population of the millennials is in excess of 75 million in the United States only. When this number is added with millennials from other countries, then there is a huge market gap. Additionally, the millennials do not have brand loyalty, and this increases the chances of the different hotels to target them. Additionally research has shown that the millennials plan to spend around 226 billion on their travel expenses annual to cover their travel expenses and fun (Ng, 67).
In order for the hotels to keep in touch with the millennial, the use of social media is inevitable. Through the provision of the internet in the form of wireless, the hotels can almost guarantee that they attract the millennials. Social media platforms such as twitter and Facebook can be used in the marketing of the hotels. According to Lee (45), hotels can advertise their latest mobile phone applications that they have installed in their point of sale systems, the quick delivery of services and the making of non-human contact reservations. Popular competitions can be offered in the hotel social media platforms whereby the Millenials can compete for services in the hotels. Additionally, hotels can create groups and fan pages whereby the millennials can interact. Hotels have to remove the old traditional concierge services and the lobbies to ensure that space is created for the more tech-savvy millennials. Videos of the latest party sites and services provided by the hotels can be posted online to attract the millennials.

Works cited

Ng, Eddy. Managing the New Workforce: International Perspectives on the Millennial Generation. Cheltenham: Edward Elgar, 2012. Print.
Lee, In. Mobile Applications and Knowledge Advancements in E-Business. Hershey, PA: Business Science Reference, 2013. Print.