Sample Critical Thinking On Super Bowl Advertisements Analysis: The Coca Cola Advert

(Source, Moye)
The Coca-Cola Company being an established brand has over the years taken a significant stand in marketing its products. It is through continuous advertisement and improved marketing strategies that the company has been in a position to main the lead position it has acquired as being among the biggest beverage company in the world. Having reviewed previous marketing strategies, it is evident that the world at large is the company’s targeted consumers and market. The priorities that are evaluated when trying to establish a suitable platform for airing their advertisement include the size and the uniqueness of the target audience. It is, therefore, evident that Super Bowl game was an ideal platform to advertise their products and advocate happiness (Choi, & Anderson 1).
The target audience for the Coca-Cola advertisement that was aired during this particular match included the football funs and lovers who mainly comprise of that active youth subpopulation. This essentially included energetic young men and women from diverse cultures and faiths. The Coca-Cola being a Beverage Company mainly focuses on attracting every person in the society. Its market is, however, not too specific since individuals of varied ages, social class and cultures can comfortably consume their products. The commercial primary message, that the company passes, is the quality of their product and the refreshing effect it has. There are also other messages such as their company’s reputation and their prestige of being a leading excellent beverage producer. New brands of the company’s products are also advertised to create awareness on their availability and the different flavors and refreshing effects that they have.
The commercial certainly does reinforce the company’s mission. This is in the essence that the company’s mission is attracting a huge consumer base in the country and the world at large. This is what has seen the success that the company has had in the years following it establishment. The coca cola company has come to be a very established company with its distributions and manufacturing companies being located all over the world. It is through the services that the company has provided and the success that the company has had in operations that have led to the accomplishment of its objectives. However, in spite of the accomplishments that the company has had, it is clear that it aims at maintaining the reputation acquired by continuing to offer its services and diversifying the products they offer by introducing more beverages.
Coca Cola has also been known for associating their drinks with happiness. In spite of using the advertisement on the Super Bowl to advertise their products, they are seen to try and cut down on the hate that is spread through social media feed. The message that they try to create through stating that they will cut down on the hate is in efforts to make the world better (Choi, & Anderson 1). This is because promoting happiness is among the company’s biggest mission. Having paid attention to the labels and writing on the company’s products, it is inevitable not to note the statement share happiness has continuously been branded on the Coca Colas leading brand which is the Coke soda. It is, therefore, clear that the company’s mission is reinforced in the commercial since the objectives are clearly stated leaving out no detail. Through placing the company’s advertisement during the Super Bowl match, it is clear that there is the attraction of a whole new lot of consumers to the company’s products.

Works Cited

Choi, C & Anderson, M. Newser. Retrieved on 3rd February 2015 from, http://www.newser.com/article/6a570c143e114c59b9fd3bf6e7fd0166/several-themes-emerged-from-super-bowl-ads.html
Moye, Jay. “#MakeItHappy: Coca-Cola’s Big Game Ad to Champion Online Positivity.” Coca-Cola Journey. Web. Feb 3. 2015, http://www.coca-colacompany.com/stories/makeithappy-coca-colas-big-game-ad-to-champion-online-positivity