Sample Essay On Evaluation Of Visual Material

The visual perception is determined by a number of various color factors including the detection of visible light and that of color perception. Further, the design elements like shapes, sizes and figures also pay a crucial role in affecting the precision of overall message conveyed via a visual material. We will be analyzing two different visual materials to elaborate above stated approach.

Logo analysis

The color perceptions for this WWF logo clearly define the notion of visual perception drawn from receiving and detecting the black lines drawn against white background. This distinctive color perception is enforced due to varying wavelengths of black and white colors (Gibson, 257). Further, the gestalt theory of visual perception states that the mind perceives entire image rather than its components, although the image and its components are entirely visible (Bradely, 1). In this case, the Panda figure is not complete because of missing lines but the visual perception results in fully acknowledging the figure, as messaged by WWF.

Advertisement Poster analysis

The color perceptions for this McDonalds poster (which speaks about free wi-fi availability) is a brilliant attention puller in terms of color perception. The red background has yellow French fries drawn in shape of wi-fi and overall visual perception is attracted by varying contrasts between wavelengths of yellow and red colors(Gibson, 256). Also, the shape of curved French fries used in this poster tend to form the shape of a wi-fi symbol in spite of the fact that French fries have no direct association with wi-fi. This poster is clear explanation of gestalt theory of perception as audience perceive the intended message of wi-fi prior to acknowledging the French fries denoting it (Bradely, 1).

Works Cited

Bradely, Stevens. "Design-principles-visual-perception-and-the-principles-of-gestalt".2014. Jan 11. 2016.
Gibson, James. " The ecological approach to visual perception". Psychology press.Ed. Classic edition: Taylor & Francis group, 2015. 255-279. Print.