Sample Essay On Ref: Marketing Plan

Introduction

The proposal is intended to form a marketing plan for the Northern Arizona University. The plan will look at ways of promoting the university and the programs it offers throughout the United States. The plan is intended for prospective students leaving high school and will be tailored towards them. This means that it will focus on the benefits for the students if they choose to join the university.

Product description

The product intended to be sold is an opportunity for students to study at the Northern Arizona University. The product is intended for new students leaving high school and students in transfer programs.

Decision maker

The decision maker who will act on the proposal is Dr. Lawrence J. Clark who is the university’s dean of academics. He is the person responsible for approval of any promotional material intended for use by the university.

Features and benefits

Studying at NAU provides a number of benefits to the students. The university is located in Flagstaff, Arizona. The university offers both undergraduate and graduate degrees. The cost of tuition is relatively cheap compared to similar institutions in the United States. The average cost for undergraduate tuition is just under $10000 per year. Students who join this university will also benefit from the extensive athletics program offered by the university. The university has a total of 12 varsity teams which allow for the exploiting of students’ athletic talents. The institution is also classified as a research university which means that it offers great opportunities for students interested in research. The university also has a diverse number of programs offered by different colleges. These include the college of business, health and human services, arts and letters, education and journalism among others.

Describe the problem your product or service will help solve

Admission to the university will help students from across the United States to access quality education at affordable rates. The trend in learning is biased towards research and the university is classified as a research university. This will help the country in coming up with solutions for problems affecting the population in America and across the world. The students are also taught entrepreneur skills which enable a large number of former students to create job opportunities for other people. The university also has a program that charges lower tuition fees from students from western United States. This will also help to address the problem of education reach. Students who would not be able to afford quality university education get an opportunity to study in the university at lower costs.

Sources

The Carnegie Foundation for the Advancement of Teaching
This resource identifies the university as one of the premier research institutions in the country and classifies it as having high research output.
Forbes.com/ America’s top colleges
This source identifies the top universities and colleges in the United States and ranks
NAU as among the top universities in the United States.
http://www.na.edu/
The university website provides information on the various programs, both academics and athletics that the university offers.
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Conclusion
The proposal presented is intended for review by the dean of academics before approval can be given on the formal proposal. The dean will decide whether it is necessary to market the university in the intended ways. This will allow for suggestions and changes to be made before the final proposal is prepared and presented. The formal proposal will include all the timelines for the actual project.