Sample Essay On Written Assignment #2

The Anholt Nation Brands Index favors the western countries

Out of the top 20 rated countries using the Anholt National Brands Index, 19 are Western nations. Ideally, this index focuses on rating countries with respect to their image and reputation in the world. This is to mean that the most developed nations of the world take the top position in the ranking. Since the index is based on image and reputation, this two are common with countries that are economically, technologically, politically, socially and legally stable. Most the western countries have these characteristics.
Economic stability gives a nation a stand to involve itself in various activities that can improve a nation’s public image and reputation. For instance, with good economy a country is able to attract more foreign investors to invest in various businesses. As a result, this helps a nation to improve its perception the outside world. Economic development of a nation helps a nation to develop its important sectors of economy such as infrastructure and businesses. Development of these elements gives a country the golden chance to attract many other people from different parts of the world something that improves nation’s image and reputation. For example United States has a well-developed economy as a result it has well developed businesses and infrastructure hence it has attracted so many investors and professionals from various nations of the world. As a result, United States stands at position one with respect to the Anholt Nation Brands Index.
In addition, the developed and semi developed countries are politically stable and they have stable legal systems. Politically stable countries with stable legal systems are marketable as many people will need to do business with them. Many countries of the world will feel comfortable to invest in countries where the legal systems do not change every time. In addition, they like investing in countries where there is no much political influence with reduced wars since such environment is conducive for business growth and development. All the top 20 countries with respect to the Anholt Nation Brands Index hold these special aspects and in most cases such countries originate from the west.

Role Culture and Heritage plays in the Anholt Nation Brands Index rankings

Culture and heritage play a great role towards enhancing the image and reputation of a country which makes it to stand a good position in the Anholt Nation Brands Index rankings. Cultural beliefs, norms and customs influence the public image and reputation of a nation. Ideally, this is to mean that countries which are multicultural have good public image and reputation in the world. Ideally, a country being multicultural means that it is able to accommodate as many cultures as possible. As a result, many investors are always willing to invest in such a nation since their cultures are can accommodate them. For instance, United States is a multicultural nation that holds many people of the world who are from different cultures. As a result, the counties image, reputation and perception is high from the other world nations.
Heritage is another aspect that influences the Anholt Nation Brands Index ranking of the world nations. Heritage may refer to the characteristics that are passed down from one generation to another. It takes elements like food, natural heritage, culture, kinship and virtual heritage among many others. World nations that where once well developed and stable with respect to culture, natural resources, food and industry have good image and reputation in the world. As a result, such nations are able to attract people from walks of the world to invest and conduct other businesses within them. Many nations from the west have such characteristics good examples being U.S., UK, Germany, Scotland and Canada among many others.