Sample Report On Sky (United Kingdom)

Q1
Sky UK LTD is a British telecommunications company that gives service to United Kingdom citizens. The company offers television, fixed line telephone and broadband internet services. It is the second popular digital TV service in the nation after Freeview. It has its headquarters in London City. The company came to existence in 1990 following a merger of British Satellite Broadcasting and Sky Television (Douglus, 1999). The company is a subsidiary of Sky plc a company that was born in November 2014 through various acquisitions. Through its operations, the company has gained a lot of popularity hence realizing good profits. The company provides e-Business activities such as Wi-Fi, talks, online ordering, bills and payment (Quinn, 2007).
Q2
Sky (United Kingdom) has various products and services that it offers to its consumers. Some of its products include skyboxes, multiscreen, and kits. On the other hand, it offers various services such as videos, game consoles, broadband services and digital terrestrial. The company markets its products and services to businesses and consumers of United Kingdom. Ideally, this is to mean that its main market is in United Kingdom. The basis of competition for the company surrounds the products and services it offers for the citizens and consumers. For instance, it competes with other broadcasting companies on the services and products it offers (Oatts, 2007).
The company’s profit comes from the services offered to the consumers and businesses. For example, the company offers internet services and advertisement services that enable it to get money. Finally, the company plays a great role in enhancing social responsibility by contributing much to the society. An outstanding example on how the company contributes to the society is its provision of different types of entertainments.

References

Douglas, T., 12 March 1999. Murdoch's rise to the top. BBC News. Retrieved 5 March 2007.
Oatts, J., 8 February 2007. Sky to launch new DTT service. Digital Spy.
Quinn, I., 5 March 2007. Sky rethinks Freeview exit and football strategy. Brand Republic.