Search Marketing Essay Samples

Search Marketing literally means “the process of gaining traffic and visibility from search engines through both paid and unpaid efforts” . The paid and unpaid services of search marketing comprises of SEO and SEM, where SEO is gaining traffic through unpaid listings and SEM is gaining traffic by paid search listings. Search marketing was earlier known as search engine marketing (SEM), is used as an umbrella over SEO and SEM. Now, SEM is used to describe the paid search activities. Search marketing unites the people all across the globe they act as facilitator for making that connection. Today, countries all over the world are getting more and more online every year and customers and more engaged in buying, selling and engrossed in social activities on desktops and mobiles. The nature of digital marketing is highly dynamic and marketers in engaged in global SEO and SEM have to move fast to grab the opportunities and operate successfully in the global market which enlarging every day and squeezing the physical boundaries of the business . In the search world, the SEO is equivalent to PR the real world. SEO is used for gaining natural listings and it is not about spamming the search engines, in fact it is a practise that all search engines encourage. Whereas, SEM the acronym of search engine marketing is used to refer a person or company involved in search engine marketing, it is often considered as paid service of search marketing. Some of the websites such as Yahoo and Wikipedia who introduced Search marketing as an umbrella over SEO and SEM and SEM does not include SEO .
Search marketing has enlarged the boundaries of marketers of different brands and widened the market for customers to choose the product of their choice from any part of the world. SEO and SEM have eased the search for customers to find out the products and services of their choice.

Works Cited

Search Engine Land. “What is Search Marketing.” 2015. www.searchengineland.com. 9 February 2015.
Sullivan, Dany. “Does SEM = SEO + CPC still add up?” 4 March 2010. www.searchengineland.com. 9 February 2015.
Yu, Jim. “The Global SEO & Content Marketing Landscape.” 31 December 2013. www.searchengineland.com. 9 February 2015.