The Micro-Environmental Analysis Of Sweet Leaf Bath Co Research Papers Example

The objectives of sweet leaf Bath Company include the following;1. To find the sales of worth CDN $150,000 to $ 200,000 by the end of 20122. To increase the personal care products by 10% between 2007 and 20093. To provide up to 60% of the value of contracts in 20114. To reduce 50% of the retail selling price by the end of 20125. To access 4,500 visitors on the Company’s website in 20116. To acquire sales from internet sales reaching 25% of the total sales by 2010
There are weaknesses and strengths identified in the Sweet Leaf Bath Company that require consideration in the analysis of the Company micro-environmental analysis. Additionally, there are opportunities and threats that Rose Creamer and Stacey Guymer as partners of Sweet Leaf Bath Co. ought to know in gauging the way forward.1. Marketing Sweet Leaf Bath Co. has come up with good marketing strategies to many consumers against competitors like Tashodi and Delapointe. The Company has product line of 22 different product lines happen in five categories to capture a wider market scope from the diverse backgrounds. The five categories include soaks, scrubs, soaps, butter and lip balms. In that point, there are various sales channels to access different consumers. The Company uses both direct and online sales in advertising the products. Online ends up carried out over the Company’s website while direct sales occur through clients purchasing through local retailers.
2. Finance
The Company has a weakness in the management and accruing of finances in the success of the set objectives. Firstly, the partners review finances on their own instead of using an investment speculation to help in the speculation of the financial stability tactics. The company has low minimal sales growth because of low finance in the investment. The set marketing strategies are likely to bear little profits and accomplishments because of the financial issues. Additionally, Stacey Guymer is not able to leave her full time job and participate in the business because of low return from the Company to cater for her financial demands.
3. Research and development
The Company has utilized research and development in coming up with ways of increasing competence in the market place. The Company has come up environmentally friendly green products from research basis in the understanding of most consumers opting for organic products. In addition, the Company has gone to an extent of seeking the strategies used by competitors in knowing on how to win more customers. The understanding of the weaknesses mad strength of competitors like Kynk Naturals and earth to body allowed the coming up with appropriate marketing mechanisms.
4. Manufacturing
The manufacturing of products from Sweet Leaf Bath Company involves the use of ingredients from renewable resources. The production uses ingredients that cause low risks to human health in the care of the environment. The environmentally friendly nature production of products has attracted many clients from affluent sides of Canada. The products produced were green, organic and natural to cause environmental benefits instead of harm. The Company chose biodegradable ingredients to participate in the care for the environment.
5. Human resources
Sweet Leaf Bath Company has low personnel as it seeks one of the partners to leave the full-time job and help in the marketing of products. The Company has objective that require hiring many workers to help in carrying out roles towards the success of the business. There are chances that the objective might end up not achieved because of less workforce. Additionally, most of the workers ends up speculated to work on contracts in the time of need because of low investment capital.
6. Information system/technology
The Organization is appreciating technology in marketing of its products to the consumers. The Company has come up with a website that helps in the advertising of the product and information concerning the Company’s proceedings. Technology also ends up appreciated during payments as products can end up paid trough PayPal. In addition, Sweet Leaf Company uses online marketplaces through Etsy and Pristine Planet website to sell the products

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