The Power Of The Seven P’s Research Paper Samples

The art and science of encouraging a consumer to purchase a product or service from one organization over another is a fairly accurate part in defining marketing. After all, the entire purpose of marketing a product is to lure existing customers to continue to purchase from the company or for new customers to want to switch to the product that the company is marketing for. I definitely think that marketing has an intentional ploy to encourage the consumer to make a purchase of a particular product. Whether or not it is manipulation is a matter of what method the marketing firm is using to engage the customer.
A common method used in marketing to measure the effectiveness of a product is through the ‘7 P’s’. They are product, price, promotion, place, packaging, positioning and people. When companies use ways that violate a person’s privacy, then I would say there is manipulation involved. In most other cases, consumers are aware that the jobs of these advertisements seen are to get the customers to make a purchase, hence that do not qualify as manipulation in my opinion.
The price factor of the P’s is the one that is most influential in my decision to purchase a product. For example, the gym membership that I purchased was because of the incredible price. I could not believe the $12 promotional membership price that I got at this place. Interestingly as I mention this, I see that the P’s of promotion and place also were a factor in my decision to purchase the membership. The promotion is of course what allowed for the great price, and the place was important because of the close proximity to wear I live. The ‘P’ that is least influential in my decision to purchase is the product positioning. Not often am I thinking of the position a product plays when I decide to buy it, which is way this particular ‘P’ of the 7 P’s is least relevant to me.
The use of the 7 P’s is one of the great systems used by marketing firms to keep track of the aspects involved in the sales of their products. The 7 P’s are adjusted as a means to encourage the consumers to buy products.