Thomson Reuters Essay Examples

Communication Process

Thomson Reuters is a worldwide source of information for businesses and professionals. The website’s link is http://thomsonreuters.com/en/about-us.html. The information on the website has been posted by the company. Websites have become cheaper marketing means for businesses (Bovée & Thill, 2008). As such, every new business strives to have a website of its own where it can post a varied range of information for different stakeholders. The “about us” section of websites provides brief summaries of vital information that will enable the reader to understand more about the company easily. Thomson Reuters has planned the section in a manner that is easy to navigate and extract any information needed easily. The fact that the section has various sub-headings makes it easier to navigate and find the exact information needed without having to go through chunks of information (Guffey, 2000). In almost every major company, websites are operated by either a public relations department or the marketing department. Within these departments, there is an information technology (IT) section that is charged with the sole responsibility of ensuring the information in the company website is updated by the minute. The more updated a website is, the better for the organization since; it boosts its communication with the stakeholders. Thomson Reuters website is no different in this regard. The website mainly provides information to different professionals and thus, it has to be updated consistently and as frequently as possible.
The perceived receivers of the information in the “about us” section are job seekers, customers, investors, and any other interested person. Potential employees would be interested in the company's board, and principles that the company advocates. Investors would be interested in the history of the company, its principle, the composition of its board, its directors, and other non-business activities that the company has. For instance, investors would be interested in the social responsibility principles of the company and so on.

Integrated Business Communication

The integrated business information in the “about us” section of the website includes the company leadership. The leadership profile is very important in determining the business direction that an organization is likely to take (Guffey, 2000). The section, therefore, contains profiles of the board of directors and the executive team of the company.
Information about the company is also integrated with this section. The information here pertains to awards and recognition that the company has achieved over the past years. This information is important for the reader to recognize past company performances. Thomson Reuters also places their press releases in this section of the website. Press releases that are placed here pertain to the activities that the company is undertaking or plans to undertake, future events and occasions amongst other information that the company may want to pass to the outside environment of the company (Newman, Ober & Ober, 2013).
Another business information that has been integrated in this section is the company values. It is an important section as it articulates the principles upon which the company operates. The values section also articulates the company's corporate responsibilities and its principles on diversity and inclusion. The value of this section is that it gives the humanity side of the company (Bovée & Thill, 2012). The reader can tell from the information whether the company appreciates its human capital and how the company regards the society around with its corporate responsibilities activities.

Media Richness

The information on this section of the site is comprehensive and covers a range of issues that the company would like to pass briefly to its audience. Considering that many "about us" sections are normally brief with links to further information, this company has done quite a lot to enrich its section with important information which helps it to communicate with its audience effectively (Newman, Ober & Ober, 2013).
The message is framed in a short and summarized manner. The message is precise and expresses the information that the site wants to pass to the readers. The various topics covered in the section have links that lead to detailed information concerning specific information about the company.
Opinion leaders are the recipients of the messages expressed in the “about us” section of the site. They determine the kind of information that is posted there depending on their informational needs.

Recommendations

The site is well organized and provides the vital information that one would be looking for in that section of the site. The wording of the message being passed is appropriate the relevant professionals. However, for those without technical knowledge in topics covered, it might be slightly difficult for a lay person to understand some of the jargons used in the site (Guffey, 2000). The “about us” section should a general information section. As such, the information should be in plain language that people from various professions and academic backgrounds can easily comprehend (Bovée & Thill, 2012). The introductory page of the section is too short and does not provide the full information. The reader is, therefore, compelled to read further through the provided links.

References

BoveÌ, C., & Thill, J. (2008). Business communication today. Upper Saddle River, N.J.: Pearson Prentice Hall.
BoveÌ, C., & Thill, J. (2012). Business communication essentials. Upper Saddle River, N.J.: Pearson Prentice Hall.
Guffey, M. (2000). Business communication. Cincinnati: South-Western College Pub.
Newman, A., Ober, S., & Ober, S. (2013). Business communication. Mason, OH: South-Western Cengage Learning.