Total Commercial Fitness (Tcf) - Dealer For Star Trac Fitness (Core Health And Fitness) Personal Statement Examples
Total Commercial Fitness PLC is a partnership firm that is owned by George Stuart and Michael Kane. Our company brings an experience in the sales market for 15 years and service management for over 10 years together to work as team to seek success in this field. Our sales manager cum owner George Stuart has a sales experience of 4 years representing Star Trac Fitness, Nautilus, Schwinn and Stairmaster while he worked with Ortho Tech Sports Medical and provided almost ten millions in sales in the City of Kansas. During the last 10 years he has worked with DFS in Wisconsin state and is able to establish over 6700 clients that have fetch a sales figure of 18million in vertical markets.
Our company TCF would like to be a part of Core Health and Fitness family and will love to work with your company as our main product line. We would like to receive all kind of trainings regarding marketing, products and assistance related to the products of your company. We have developed our strategy to have three representatives in the state of Wisconsin and three representatives in MN area. Along with this we have George as our sales manager to assist the sales team. We have a warehouse of 16,000 square feet in the state of Wausau in Wisconsin. Our warehouse is centrally located between the two major cities of our operations at a distance of around two hours from Milwaukee and Twin Cities. At present we have strength of three sales representatives and two technicians for faster delivery and quick installation of the products. We target to have sales of $300,000 in the first month and aim to have a growth of 10% in the months of first year. We have liquid assets of around $500,000 and $100,000 as cash in hand. Along with this we have additional cash flow of around $60,000 that has been generated from the first month sales and services. Our accounts are maintained by Wipfli. You are free to contact the firm for further confirmation. We have linked our sales system with quick books and database for further reference in the future.
The SWOT analysis of our company is presented for you to know our strengths, weaknesses, opportunities and threats that will help you in decision making.
Strengths: The biggest strength of our company is the hold of market in the area of Wisconsin. We have good and experienced market representatives and have the capability to regenerate the market with an experience of 15years.
Weaknesses: The only weakness of our company is the non presence of e-commerce model in our strategy. But as per our business is concerned it does not requires an e-market to deal with our customers because we directly deal with our clients. Still yet, as per our future business plans, we will be developing our own website very soon, to enhance our service quality and product sales.
Opportunities: Our Company has a good opportunity of growth because of the growing demand in the local market for health and fitness products.
Threats: The only threat that the company faces is the competition in the market. But with our quality of service and market strength we are ready to meet this threat of competition.
The market status of the customers helps in understanding the current scenario of the customers in all fields that are willing to get associated with Star Trac
Education Market: The education market is one of the strengths of this marketing strategy with over 100 facilities for the high school universities and colleges. Almost each high school that is present in WI has available funds for the wellness and the ADA requirements. The department heads for the budget every year along with specified programs to provide an additional boost for the company. I have a strong bonding with the colleges and the universities and I am sure that my friends and clients will definitely switch to Star Trac from Precor depending on the relationship that I posses with them on a long term basis.
Hospitality Market: I have two large hospitality markets one is the Raymond group and the other one is the north central group that I believe is a national account. I am sure that I definitely assist them to switch to Star Trac instead of Precor. I would provide better training to the staffs so that they meet the requirement of the developers and managers of the companies to make better decisions.
Multi Housing Market: I have a client named Dominium Management that has done an average of $300k per week and have just secured $25k this week and the other $75000 is awaiting and I do not have any problem to switch them to Star Trac and moreover I have already spoken to them and they have committed to switch to TCF.
Government Organization: I have a strong relationship and showcases with the fire department and with the Police department. I have also worked in the Madison city and many other cities and have also done a large amount of business. There are a very few recreation and park that have committed to stay over a period of 10years. I am very close to the director of recreation that can open many other opportunities.
Clubs and Associations: I manage accounts in several clubs such as Harbor Athletic club, Highland Fitness, Capital Fitness, Prairie Athletic club and a bunch of other small town clubs that would also assist along with them. I also have a strong relationship with YMCA, Wausau YMCA, Wood Country YMCA and Beloit YMCA that are ready to sign their way back to Star Trac.
Corporate Sector: The corporate fitness section is growing much stronger everyday and I have already done nearly 6 per year new facilities. Assistance is highly appreciated being a part of Wisconsin and at the same time being a vendor will open up many opportunities in the market.
Entertainment Sector: The personal studios, Crossfit, Studios have lately been quite successful in the market that has been selling around 250 bikes per year.
Our sales manager has a good relationship with the representatives of your company as well as some dealers who are already members of your company. We have made a research and found that the products of your company have an increasing demand in the market were we operate our business. Therefore we will be highly obliged and feel proud to be a part of your company. We will not only like to sale your products but also provide services for your company in this area. Your company has excellent and high quality training and education system and we would like to take advantages of those training to develop our skills to work for you. We promise to follow all guidelines of the company and will represent your company in a professional manner to increase yours as well as our goodwill in the upcoming market of Wisconsin. Therefore we will be highly privilege to be a part of your core health and fitness family.
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